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Este excepcional Ron centroamericano es una apología a las culturas de la región históricamente conocida como Mesoamérica. La botella es un guiño a una urna ceremonial, y la aplicación representando un monolito de un rostro humano, hacen contraste con el lenguaje mínimo y pulcro de la etiqueta.

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El menú de TIGRE es la nueva propuesta del pretigioso chef David Castro Hussong,  la identidad visual se inspira en emblemas clásicos de marcas de los sesenta y setenta, juega como un elemento de contraste  pop y lúdico dentro del espacio diseñado por Francisco Pardo, inspirado en las cantinas tradicionales de México.

La gastronomía, el espacio y la identidad de TIGRE, tienen alma vieja, pero con una expresión que los trae al presente.

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CHARTER es una marca de equipaje de espíritu dinámico y funcional. La identidad primaria y sistema visual está inspirada en las formas de las maletas y los sistemas modulares y apilables que forman parte del universo de los aeropuertos y puntos de tránsito y embarque. Charter expresa en los colores, la vitalidad y energía de los viajes y las aventuras.

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.slide[pn="Cervezas Salvajes"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2022/03/CSH__0000s_0003_CSH_04.jpg); } .portrait .slide[pn="Cervezas Salvajes"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2022/03/CSH_01.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Cervezas Salvajes"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2022/03/CSH__0000s_0003_CSH_04-1024x631.jpg); } .portrait .slide[pn="Cervezas Salvajes"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2022/03/CSH_01-631x1024.jpg); } }

El proceso e ingredientes con los que nuestro cliente elabora las CERVEZAS SALVAJES, la hacen un producto muy especial y complejo, pour les fins connaisseurs. Para la identidad visual, SA desarrolló un estilo bohemio y crudo, de apariencia efortless, que de manera sobria pero hip, representa la complejidad y profundidad de la marca y el líquido. 

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MATERIA es una publicación cultural independiente que desarrolla de manera continua contenido único de diseño, arte, destinos. La identidad visual fue concebida primordialmente para su forma editorial en plataformas digital e impresa, pero también vive en empaques y productos de la galería y tienda de diseño, parte integral del proyecto.
MATERIA.PRESS

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.slide[pn="MATERIA"] .slide_number_8 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A0613-1.jpg); } .portrait .slide[pn="MATERIA"] .slide_number_8 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A0613-vertical.jpg); } @media screen and (max-width: 1024px) { .portrait .slide[pn="MATERIA"] .slide_number_8 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A0613-vertical-683x1024.jpg); } }
.slide[pn="MADEREROS"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A7948_web_bn.jpg); } .portrait .slide[pn="MADEREROS"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A7948.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MADEREROS"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A7948_web_bn-1024x683.jpg); } .portrait .slide[pn="MADEREROS"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A7948-576x1024.jpg); } }

El nombre e identidad visual de MADEREROS está inspirada en la historia del edificio y el vecindario donde se ubica, antiguamente habitado por personas dedicadas al trabajo y distribución de madera para uso doméstico y construcción. La tipografía y sistema de información es una interpretación contemporánea del lenguaje gráfico de los años veinte en México. El emblema del rostro de la mujer es extraído de los detalles decorativos parte de la fachada de la casona construida de la segunda década del siglo XX.

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.slide[pn="MADEREROS"] .slide_number_1 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/Logo_2.jpg); } .portrait .slide[pn="MADEREROS"] .slide_number_1 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/Logo_2_web.jpg); } @media screen and (max-width: 1024px) { .portrait .slide[pn="MADEREROS"] .slide_number_1 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/Logo_2_web-576x1024.jpg); } }
.slide[pn="MADEREROS"] .slide_number_2 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A7930_web-1.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MADEREROS"] .slide_number_2 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A7930_web-1-683x1024.jpg); } }
.slide[pn="MADEREROS"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A8001_web.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MADEREROS"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A8001_web-683x1024.jpg); } }
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.slide[pn="MADEREROS"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A8108-2_web.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MADEREROS"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A8108-2_web-683x1024.jpg); } }
.slide[pn="MADEREROS"] .slide_number_6 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A8136_web.jpg); }
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.slide[pn="MADEREROS"] .slide_number_7 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A8012_web_2.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MADEREROS"] .slide_number_7 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A8012_web_2-683x1024.jpg); } }
.slide[pn="MADEREROS"] .slide_number_8 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A8049_web.jpg); }
.slide[pn="AUTOCINEMA INK"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/G07A5802.jpg); } .portrait .slide[pn="AUTOCINEMA INK"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/G07A5802_móbil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="AUTOCINEMA INK"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/G07A5802-1024x683.jpg); } .portrait .slide[pn="AUTOCINEMA INK"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/G07A5802_móbil-683x1024.jpg); } }
AUTOCINEMA es una compañía de producción de contenidos para tv, cine y comerciales fundada por uno de los equipos de gente más experimentados y reconocidos en México. Para el diseño de su identidad visual, personalizamos sigilosamente una tipografía sans serif condensada para que transmitiera la solidez y el impacto de la firma en su campo, de una manera contemporánea y refinada. El ícono es una cámara de cine que al girara 180º se transforma en un auto. El website lo desarrollamos para que de una manera fluida e inteligente, el usuario pueda navegar directo y sin rodeos, pero con una experiencia agradable.
.slide[pn="AUTOCINEMA INK"] .slide_number_0 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/02-scaled.jpg); }
.slide[pn="AUTOCINEMA INK"] .slide_number_1 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/SA-WEBSITE_-AUTOCINEMA-01-scaled.jpg); } .portrait .slide[pn="AUTOCINEMA INK"] .slide_number_1 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/SA-WEBSITE_-AUTOCINEMA_logo-01-scaled.jpg); } @media screen and (max-width: 1024px) { .portrait .slide[pn="AUTOCINEMA INK"] .slide_number_1 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/SA-WEBSITE_-AUTOCINEMA_logo-01-576x1024.jpg); } }
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.slide[pn="AUTOCINEMA INK"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/G07A5560.jpg); } @media screen and (max-width: 1024px) { .slide[pn="AUTOCINEMA INK"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/G07A5560-683x1024.jpg); } }
.slide[pn="AUTOCINEMA INK"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/G07A5852.jpg); } @media screen and (max-width: 1024px) { .slide[pn="AUTOCINEMA INK"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/G07A5852-683x1024.jpg); } }
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.slide[pn="AUTOCINEMA INK"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/G07A5807.jpg); } @media screen and (max-width: 1024px) { .slide[pn="AUTOCINEMA INK"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/G07A5807-683x1024.jpg); } }
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.slide[pn="HÉRCULES"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6331.jpg); } .portrait .slide[pn="HÉRCULES"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6331.jpg); } @media screen and (max-width: 1024px) { .slide[pn="HÉRCULES"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6331-1024x683.jpg); } .portrait .slide[pn="HÉRCULES"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6331-1024x683.jpg); } }
Desde la fundación de la Cervecera en 2011, Sociedad Anónima ha desarrollado la identidad visual de la compañía y sus productos. Inspirados por la historia industrial de la fábrica y sus fundadores, la identidad de HERCULES representa la alta calidad de sus cervezas, esmero en la producción y honestidad u orgullo en la personalidad de la marca.
Para las colección de cervezas genéricas, desarrollamos etiquetas inspiradas en membretes industriales técnicos, y para la colección de ediciones especiales, desarrollamos diseños vibrantes basados en tipografía, color e ilustraciones, que representan la personalidad de cada estilo.
.slide[pn="HÉRCULES"] .slide_number_0 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6461.jpg); } @media screen and (max-width: 1024px) { .slide[pn="HÉRCULES"] .slide_number_0 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6461-683x1024.jpg); } }
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.slide[pn="HÉRCULES"] .slide_number_1 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6399.jpg); }
.slide[pn="HÉRCULES"] .slide_number_2 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6516.jpg); } .portrait .slide[pn="HÉRCULES"] .slide_number_2 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6516_mobil.jpg); } @media screen and (max-width: 1024px) { .portrait .slide[pn="HÉRCULES"] .slide_number_2 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6516_mobil-683x1024.jpg); } }
.slide[pn="HÉRCULES"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6445.jpg); } @media screen and (max-width: 1024px) { .slide[pn="HÉRCULES"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6445-683x1024.jpg); } }
.slide[pn="HÉRCULES"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6486.jpg); } @media screen and (max-width: 1024px) { .slide[pn="HÉRCULES"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6486-683x1024.jpg); } }
.slide[pn="HÉRCULES"] .slide_number_4 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6549.jpg); }
.slide[pn="HÉRCULES"] .slide_number_5 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/SA-WEBSITE_-Hercules-19-scaled.jpg); } .portrait .slide[pn="HÉRCULES"] .slide_number_5 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/SA-WEBSITE_-Hercules-21-1-scaled.jpg); } @media screen and (max-width: 1024px) { .portrait .slide[pn="HÉRCULES"] .slide_number_5 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/SA-WEBSITE_-Hercules-21-1-683x1024.jpg); } }
.slide[pn="HÉRCULES"] .slide_number_6 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6636.jpg); }
.slide[pn="HÉRCULES"] .slide_number_7 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6665.jpg); }
.slide[pn="HÉRCULES"] .slide_number_8 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6691.jpg); } @media screen and (max-width: 1024px) { .slide[pn="HÉRCULES"] .slide_number_8 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6691-683x1024.jpg); } }
.slide[pn="HÉRCULES"] .slide_number_8 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6716.jpg); } @media screen and (max-width: 1024px) { .slide[pn="HÉRCULES"] .slide_number_8 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6716-683x1024.jpg); } }
.slide[pn="HÉRCULES"] .slide_number_9 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/SA-WEBSITE_-Hercules-18-scaled.jpg); } .portrait .slide[pn="HÉRCULES"] .slide_number_9 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/SA-WEBSITE_-Hercules-22-scaled.jpg); } @media screen and (max-width: 1024px) { .portrait .slide[pn="HÉRCULES"] .slide_number_9 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/SA-WEBSITE_-Hercules-22-683x1024.jpg); } }
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.slide[pn="HÉRCULES"] .slide_number_12 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6694.jpg); }
.slide[pn="HÉRCULES"] .slide_number_13 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6643.jpg); }
.slide[pn="HÉRCULES"] .slide_number_14 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6773.jpg); }
.slide[pn="AMA"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/C-G07A1684.jpg); } @media screen and (max-width: 1024px) { .slide[pn="AMA"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/C-G07A1684-1024x683.jpg); }

Ama es un bar japonés extraordinario por su respeto a las recetas tradicionales, calidad de su producto, y su locación inmejorable en la isla de Xolbox en el caribe mexicano. En SA desarrollamos el nombre , la identidad visual y el packaging, inspirados en la historia de las Ama: mujeres buceadoras del Japón, que en sus inmersiones recolectaban ostras y perlas del océano. Con un lenguaje apegado al mimimalismo japonés, y el uso de ilustraciones y fotos, este proyecto de branding, representa certeramente, la experiencia de una visita a este lugar único.

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.slide[pn="AMA"] .slide_number_0 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/C-G07A1688.jpg); } @media screen and (max-width: 1024px) { .slide[pn="AMA"] .slide_number_0 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/C-G07A1688-683x1024.jpg); } }
.slide[pn="AMA"] .slide_number_1 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/C-G07A1777.jpg); }
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Dirección de arte y diseño para la edición número 30 de ANIMAL, revista enfocada en el arte y el diseño internacional, creada por SA, que nos ha permitido experimentar y proponer con libertad nuevos territorios en diseño y contenidos editoriales.

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Creamos la marca de vino mexicano TABLAS partiendo del nombre, el cual es la palabra usada para identificar las diferentes secciones en un viñedo, normalmente cada TABLA es una variedad de uva particular. Así como el naming, el diseño se inspira en el trabajo agrícola y técnica de la elaboración del vino, con una etiqueta de estética funcional, esta marca nacida en el Valle de Guadalupe, Baja California, pretende expresar honestidad y su imagen se inspira en el la geografía y en el trabajo que se hace en el campo para lograr el mejor vino posible.

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Diseño de identidad visual y desarrollo web para Blanca Bravo y Udayan Mazumdar, fundadores de este estudio de arquitectura cuya práctica se establece en Madrid y Bombay. Desarrollamos un lenguaje gráfico sobrio, con layouts que destilan tensión, expresión contemporánea y de lectura abierta frente a su práctica y su línea de trabajo. El monograma fue concebido fusionando caracteres romanos e hindis con las iniciales MB.

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Para la línea de productos escolares y de papelería Barrilito, diseñamos su nueva identidad de marca y un sistema visual para los empaques basado en patrones de texturas lúdicas y expresivas, que funcionan dentro de una retícula y con un código tipográfico específico, que permite adaptarse a los diferentes formatos de su extenso catálogo. Diseñamos un nuevo logotipo, firme y sólido que expresa funcionalidad en un tono familiar pero contundente, y redibujamos su emblema original del barril, que expresa de manera clara, la antigüedad de la casa.

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Balta es un restaurante de inspiration mediterránea, donde la fusión entre la cocina del mar europea y latina se encuentran en un entorno casual. Creamos la marca desde cero: del nombre a la identidad visual y sus aplicaciones. La experiencia proyecta una identidad de estructura clásica, con brillos contemporáneos y expresivos.

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Adidas Originals pidió a SA diseñar merchandise para la firma y el Flagship Store en Ciudad de México, con el objetivo de enaltecer la presencia de la tienda, única en América Latina y emblema de la marca en la región. Inspirados en la gráfica del movimiento sonidero, trasladado a un lenguaje contemporáneo, vibrante y alineado al ADN de adidas, desarrollamos artes protagonizando la geografía e identidad local de la marca.

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Liga es una iniciativa que promueve la arquitectura contemporánea a través de exposiciones, publicaciones, conferencias y talleres. Diseñamos una identidad sustentada en un sistema tipográfico y con referencias al lenguaje de representación gráfica de la arquitectura. El círculo irregular alrededor del logo juega como un elemento lúdico y en constante movimiento, que habla de la vocación evolutiva y mutante del proyecto.

LIGA-DF.COM

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.slide[pn="LIGA"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A4860-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="LIGA"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A4860-min-683x1024.jpg); } }
.slide[pn="LIGA"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3893-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="LIGA"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3893-min-683x1024.jpg); } }
.slide[pn="LIGA"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3689-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="LIGA"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3689-min-683x1024.jpg); } }
.slide[pn="LIGA"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/DSC_3334-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="LIGA"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/DSC_3334-min-683x1024.jpg); } }
.slide[pn="LIGA"] .slide_number_5 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3955-min.jpg); }
.slide[pn="LIGA"] .slide_number_6 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3924-min.jpg); } .portrait .slide[pn="LIGA"] .slide_number_6 .center_image img{ height:60vw; width:auto; } .portrait .slide[pn="LIGA"] .slide_number_6 .center_image video{ height:60vw; width:300%; } .portrait .slide[pn="LIGA"] .slide_number_6 .center_image .fullscreen-bg{ height:60vw !important; } @media screen and (max-width: 1024px) { .slide[pn="LIGA"] .slide_number_6 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3924-min-1024x683.jpg); } }
.slide[pn="LIGA"] .slide_number_7 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3979-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="LIGA"] .slide_number_7 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3979-min-683x1024.jpg); } }
.slide[pn="LIGA"] .slide_number_7 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/DSC_3431-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="LIGA"] .slide_number_7 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/DSC_3431-min-683x1024.jpg); } }
.slide[pn="LIGA"] .slide_number_8 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3964_m-min-1.jpg); }
.slide[pn="Gramo"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A6855-web.jpg); } .portrait .slide[pn="Gramo"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A7057-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A6855-web-1024x683.jpg); } .portrait .slide[pn="Gramo"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A7057-min-683x1024.jpg); } }

Una marca de lentes inspirada en 4 generaciones de familia dedicadas a la visión. Fue en 1898 cuando el bisabuelo de Diego y Javier, propietarios y fundadores de gramo, inauguró el primer consultorio oftalmológico en el centro de la ciudad de México. Este proyecto le rinde culto a la familia y a la perfección, los lentes gramo se fabrican a mano en Japón, prefectura de Fukui. Para la identidad dibujamos un logotipo inspirado en los años del México moderno cuando la historia familiar florecía. Del logo se desprende un isotipo que representa unos lentes, diseñamos este para que su reproducción en tamaños minúsculos fuera perfecta. En contraste con la nostalgia del logotipo, fotografías del archivo familiar y los elementos principales de la marca, utilizamos un lenguaje tipográfico contemporáneo trayendo el proyecto al presente.

GRAMO.MX

.slide[pn="Gramo"] .slide_number_0 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A7094-min.jpg); } .portrait .slide[pn="Gramo"] .slide_number_0 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A7094-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_0 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A7094-min-1024x683.jpg); } .portrait .slide[pn="Gramo"] .slide_number_0 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A7094-mobil-684x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_0 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7079-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_0 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7079-min-682x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_1 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A7167-web.jpg); }
.slide[pn="Gramo"] .slide_number_2 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6778_MOCKUP-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_2 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6778_MOCKUP-min-683x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6879-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6879-min-683x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_3 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7006-min.jpg); }
.slide[pn="Gramo"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6998-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6998-min-683x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A6934_MOCKUP-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A6934_MOCKUP-min-683x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6973-min.jpg); } .portrait .slide[pn="Gramo"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A6973-Mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6973-min-683x1024.jpg); } .portrait .slide[pn="Gramo"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A6973-Mobil-684x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6946-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6946-min-683x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_6 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7227-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_6 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7227-min-683x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_6 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A6902-min.jpg); } .portrait .slide[pn="Gramo"] .slide_number_6 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A6902-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_6 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A6902-min-1024x683.jpg); } .portrait .slide[pn="Gramo"] .slide_number_6 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A6902-mobil-684x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_7 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6919-min.jpg); } .portrait .slide[pn="Gramo"] .slide_number_7 .center_image img{ height:100vw; width:auto; } .portrait .slide[pn="Gramo"] .slide_number_7 .center_image video{ height:100vw; width:300%; } .portrait .slide[pn="Gramo"] .slide_number_7 .center_image .fullscreen-bg{ height:100vw !important; } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_7 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6919-min-683x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_8 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7209-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_8 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7209-min-683x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_8 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A6910-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_8 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A6910-min-683x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_9 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7213-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_9 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7213-min-683x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_9 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7239-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_9 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7239-min-683x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_10 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6863-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_10 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6863-min-683x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_10 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7156-min.jpg); } .portrait .slide[pn="Gramo"] .slide_number_10 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A7156-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_10 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7156-min-683x1024.jpg); } .portrait .slide[pn="Gramo"] .slide_number_10 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A7156-mobil-684x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_11 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7179-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_11 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7179-min-683x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_11 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7248_MOCKUP-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_11 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7248_MOCKUP-min-751x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_12 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7014-min.jpg); } .portrait .slide[pn="Gramo"] .slide_number_12 .center_image img{ height:170vw; width:auto; } .portrait .slide[pn="Gramo"] .slide_number_12 .center_image video{ height:170vw; width:300%; } .portrait .slide[pn="Gramo"] .slide_number_12 .center_image .fullscreen-bg{ height:170vw !important; } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_12 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7014-min-683x1024.jpg); } }
.slide[pn="OJO DE TIGRE"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_9908-3-min.jpg); } .portrait .slide[pn="OJO DE TIGRE"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6069-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="OJO DE TIGRE"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_9908-3-min-1024x683.jpg); } .portrait .slide[pn="OJO DE TIGRE"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6069-min-683x1024.jpg); } }

El diseño de la marca de este ensamble fue pensado para que la etiqueta jugara un papel funcional y de neutralidad en contraste con su emblemática botella estilizada y texturizada. Para el logotipo dibujamos una tipografía poderosa, filosa y elegante al mismo tiempo, y diseñamos un símbolo geométrico de connotaciones místicas que representa el ojo del Tigre. Esta marca ha llevado su imagen más allá de las fronteras del mezcal, creando accesorios y productos textiles como parte de su colección.

.slide[pn="OJO DE TIGRE"] .slide_number_0 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_9923-min.jpg); }
.slide[pn="OJO DE TIGRE"] .slide_number_1 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6079-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="OJO DE TIGRE"] .slide_number_1 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6079-min-683x1024.jpg); } }
.slide[pn="OJO DE TIGRE"] .slide_number_1 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/Copia-de-DSC_9913-2-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="OJO DE TIGRE"] .slide_number_1 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/Copia-de-DSC_9913-2-min-683x1024.jpg); } }
.slide[pn="OJO DE TIGRE"] .slide_number_2 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_8696-min.jpg); }
.slide[pn="OJO DE TIGRE"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_9985-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="OJO DE TIGRE"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_9985-min-683x1024.jpg); } }
.slide[pn="OJO DE TIGRE"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_9475-min.jpg); } .portrait .slide[pn="OJO DE TIGRE"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_9475-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="OJO DE TIGRE"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_9475-min-1024x683.jpg); } .portrait .slide[pn="OJO DE TIGRE"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_9475-mobil-684x1024.jpg); } }
.slide[pn="OJO DE TIGRE"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_8769-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="OJO DE TIGRE"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_8769-min-683x1024.jpg); } }
.slide[pn="OJO DE TIGRE"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_8763-min.jpg); } .portrait .slide[pn="OJO DE TIGRE"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_8763-Mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="OJO DE TIGRE"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_8763-min-1024x683.jpg); } .portrait .slide[pn="OJO DE TIGRE"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_8763-Mobil-684x1024.jpg); } }
.slide[pn="OJO DE TIGRE"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_9471-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="OJO DE TIGRE"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_9471-min-683x1024.jpg); } }
.slide[pn="OJO DE TIGRE"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_8766-copia-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="OJO DE TIGRE"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_8766-copia-min-683x1024.jpg); } }
.slide[pn="MMAC"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3724-web.jpg); } .portrait .slide[pn="MMAC"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3846_web.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MMAC"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3724-web-1024x683.jpg); } .portrait .slide[pn="MMAC"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3846_web-1024x683.jpg); } }

Para el Museo Morelense de Arte Contemporáneo Juan Soriano (MMAC), diseñamos una fuente tipográfica sans-serif de carácter display, inspirada en rasgos de la arquitectura del museo. La referencia concreta son las ventanas y aperturas trazadas sobre planos de gran escala, gestos que se replicaron en la tipografía por medio de cortes y huecos, haciendo alusión al espacio positivo-negativo, interior-exterior, ventana, paisaje. El sistema gráfico del MMAC está basado en la tipografía y se complementa también con el diseño de iconografía de la señalización, códigos de color y retículas de información dinámicas y expresivas.

MMACJUANSORIANO.ORG

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Un proyecto nacido y desarrollado en S.A. CONG es una réplica en cerámica de un juguete de extracción popular y origen desconocido. De esta pieza, se desprende más mercancía: sudaderas, playeras, gorros, bolsas y pines, todo protagonizado por el emblema del gorila negro. Diseño de objeto, gráfico, y moda están vinculados en este proyecto de casa, que pretende extender su línea de productos.

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Diseño editorial para el libro del artista visual Stefan Brüggemann, donde se presenta todo su cuerpo de obra y las diferentes series que lo componen. El lenguaje gráfico fue desarrollado en analogía con los recursos visuales recurrentes en la obra del artista, utilizando el sistemas tipográfico como signo de identidad.

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Vigas de Arteaga es una empresa familiar que desde 1935, produce manzanas en Arteaga, en el estado de Coahuila, México. S.A. fue comisionado para crear la identidad de marca de su Vinagre de Sidra de Manzana y Hard Cider. Inspirados en la herencia y origen del producto, creamos una identidad de estructura y rasgos clásicos, haciendo honor a la historia del producto. Los elementos tipográficos y el monograma fueron traídos a la actualidad con limpieza, claridad  y pulcritud, y exaltan el momento histórico de su origen.

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.slide[pn="LA TEMPESTAD"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-12-2-copia.jpg); } .portrait .slide[pn="LA TEMPESTAD"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-12-2-copia.jpg); } @media screen and (max-width: 1024px) { .slide[pn="LA TEMPESTAD"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-12-2-copia-1024x683.jpg); } .portrait .slide[pn="LA TEMPESTAD"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-12-2-copia-1024x683.jpg); } }

La emblemática revista de arte La Tempestad cumplió 20 años en 2018 y comisionó a S.A. para desarrollar su nueva identidad gráfica y diseño editorial. Después de explorar y analizar la evolución gráfica y editorial de la publicación a través de los años, creamos una identidad que ayudara a La Tempestad a tener una presencia fuerte y expresiva, en el contexto editorial, cultural y del arte contemporáneo en Iberoamérica.

El nuevo logotipo de inspiración clásica pero rasgos contemporáneos, fue diseñado para tener una presencia sólida y fuerte pero con sensibilidad y sofisticación. En complemento, el sistema gráfico y diseño editorial, juega dentro de una retícula dinámica, que permite romper la estructura y darle libertad a los distintos elementos, para que jueguen de manera expresiva y propositiva. El objetivo fue otorgarle a La Tempestad no sólo una imagen actualizada y fuerte, si no una herramienta para que el diseño editorial fuera no solo forma, sino también contenido.​​​​​​​

LATEMPESTAD.MX

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.slide[pn="LA TEMPESTAD"] .slide_number_7 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-22-2-copia.jpg); } .portrait .slide[pn="LA TEMPESTAD"] .slide_number_7 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-22-2-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="LA TEMPESTAD"] .slide_number_7 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-22-2-copia-1024x683.jpg); } .portrait .slide[pn="LA TEMPESTAD"] .slide_number_7 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-22-2-mobil-684x1024.jpg); } }
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.slide[pn="MOB"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_3366-copia.jpg); } .portrait .slide[pn="MOB"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/Bolsa_mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MOB"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_3366-copia-1024x683.jpg); } .portrait .slide[pn="MOB"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/Bolsa_mobil-683x1024.jpg); } }

Mob es un estudio de diseño de mobiliario e interiores con sede en la Ciudad de México. Se diseñó la nueva identidad visual con la premisa de generar un lenguaje neutro, contemporáneo y de gestos limpios y firmes, pero con elementos expresivos que transmitan la esencia de la marca y enfaticen sus principios de diseño, calidad y proyección internacional. Basado en la familia tipográfica Basis, el lenguaje gráfico de mob se sustenta en la estructura compositiva empleada en la mayoría de las aplicaciones impresas y digitales. Los acentos de color y las texturas inspiradas en diferentes materiales recurrentes en la práctica del diseño industrial, como madera, mármol o piedras, le otorgan un contraste vívido y dinámico.

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.slide[pn="CAMPANTE"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/f705eb57666791.59dea94548607.jpg); } .portrait .slide[pn="CAMPANTE"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/d7103f57666791.59de966c4c16d.jpg); } @media screen and (max-width: 1024px) { .slide[pn="CAMPANTE"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/f705eb57666791.59dea94548607-1024x683.jpg); } .portrait .slide[pn="CAMPANTE"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/d7103f57666791.59de966c4c16d-1024x683.jpg); } }

De carácter auténtico, el packaging de Mezcal Campante pretende resaltar la esencia artesanal del producto con un lenguaje visual austero basado en gestos tipográficos hechos a mano y una envoltura de papel inspirada en empaques rudimentarios tradicionales.

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.slide[pn="CAMPANTE"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/46376a57666791.59deb41ccff20.jpg); } .portrait .slide[pn="CAMPANTE"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/46376a57666791.59deb41ccff20-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="CAMPANTE"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/46376a57666791.59deb41ccff20-1024x683.jpg); } .portrait .slide[pn="CAMPANTE"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/46376a57666791.59deb41ccff20-mobil-684x1024.jpg); } }
.slide[pn="CAMPANTE"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/ffe4a257666791.59deb41cd0aab.jpg); } .portrait .slide[pn="CAMPANTE"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/ffe4a257666791.59deb41cd0aab-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="CAMPANTE"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/ffe4a257666791.59deb41cd0aab-1024x683.jpg); } .portrait .slide[pn="CAMPANTE"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/ffe4a257666791.59deb41cd0aab-mobil-684x1024.jpg); } }
.slide[pn="CAMPANTE"] .slide_number_5 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/76b9fa57666791.59dea94548b08.jpg); }
.slide[pn="Cerveza Cucapá"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_8333.jpg); } .portrait .slide[pn="Cerveza Cucapá"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_8333.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Cerveza Cucapá"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_8333-1024x683.jpg); } .portrait .slide[pn="Cerveza Cucapá"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_8333-1024x683.jpg); } }

Después de quince años de fundarse, la cervecera baja californiana Cucapá decidió desarrollar un nuevo estilo de cerveza que tuviera todo el carácter y el sabor artesanal, pero amigable y fácil de tomar para el nuevo consumidor. La cervecera comisionó a S. A. para actualizar su imagen institucional y desarrollar el branding para este nuevo estilo: Cucapá Amber Ale. En contraste con el resto del portafolio de la marca, su identidad visual alude a la sencillez y fuerza del color y la tipografía, enfatizadas por la línea diagonal característica de la marca. El nuevo logotipo, es una evolución del original, traído al presente.

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.slide[pn="Cerveza Cucapá"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/32e9c556327121.59a99bd3e3a0b.jpg); } .portrait .slide[pn="Cerveza Cucapá"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/32e9c556327121.59a99bd3e3a0b-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Cerveza Cucapá"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/32e9c556327121.59a99bd3e3a0b-1024x683.jpg); } .portrait .slide[pn="Cerveza Cucapá"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/32e9c556327121.59a99bd3e3a0b-mobil-684x1024.jpg); } }
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.slide[pn="Cerveza Cucapá"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/fcc68956327121.59a9a033d69a9.jpg); } .portrait .slide[pn="Cerveza Cucapá"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/fcc68956327121.59a9a033d69a9-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Cerveza Cucapá"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/fcc68956327121.59a9a033d69a9-1024x683.jpg); } .portrait .slide[pn="Cerveza Cucapá"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/fcc68956327121.59a9a033d69a9-mobil-684x1024.jpg); } }
.slide[pn="Cerveza Cucapá"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/7e0f5e56327121.59a9a033d5923.jpg); } .portrait .slide[pn="Cerveza Cucapá"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/7e0f5e56327121.59a9a033d5923-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Cerveza Cucapá"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/7e0f5e56327121.59a9a033d5923-1024x683.jpg); } .portrait .slide[pn="Cerveza Cucapá"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/7e0f5e56327121.59a9a033d5923-mobil-684x1024.jpg); } }
.slide[pn="Cerveza Cucapá"] .slide_number_6 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/8f52af56327121.59a9a033d646b.jpg); } .portrait .slide[pn="Cerveza Cucapá"] .slide_number_6 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/8f52af56327121.59a9a033d646b-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Cerveza Cucapá"] .slide_number_6 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/8f52af56327121.59a9a033d646b-1024x683.jpg); } .portrait .slide[pn="Cerveza Cucapá"] .slide_number_6 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/8f52af56327121.59a9a033d646b-mobil-684x1024.jpg); } }
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.slide[pn="CHARANÍ"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/IMG_0034.jpg); } .portrait .slide[pn="CHARANÍ"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/IMG_0007.jpg); } @media screen and (max-width: 1024px) { .slide[pn="CHARANÍ"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/IMG_0034-1024x683.jpg); } .portrait .slide[pn="CHARANÍ"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/IMG_0007-1024x683.jpg); } }

La Charanda es un destilado de caña de azúcar típico de la zona de Michoacán, México. Una de las marcas pioneras y emblema de la industria de la Charanda comisionó a S.A. para diseñar este nuevo producto dirigido al nuevo mercado joven, quienes serán los encargados de conservar la tradición centenaria de esta bebida. Para el diseño de la botella nos inspiramos en formatos antiguos y líneas suaves. En la etiqueta, de referencia clásica, se destaca el uso de la tipografía Ambroise, que en contraste con el mapa de la región aplicado en el vidrio de la botella con técnica vítrica, basada en calor, generan un contraste contemporáneo y elegante al mismo tiempo.

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.slide[pn="CHARANÍ"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/IMG_0093.jpg); } .portrait .slide[pn="CHARANÍ"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/IMG_0093-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="CHARANÍ"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/IMG_0093-1024x683.jpg); } .portrait .slide[pn="CHARANÍ"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/IMG_0093-mobil-684x1024.jpg); } }
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.slide[pn="CHARANÍ"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/IMG_0021.jpg); } .portrait .slide[pn="CHARANÍ"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/IMG_0021-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="CHARANÍ"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/IMG_0021-1024x683.jpg); } .portrait .slide[pn="CHARANÍ"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/IMG_0021-mobil-684x1024.jpg); } }
.slide[pn="Cerveza Tijuana"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_B.jpg); } .portrait .slide[pn="Cerveza Tijuana"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_C.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Cerveza Tijuana"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_B-1024x683.jpg); } .portrait .slide[pn="Cerveza Tijuana"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_C-1024x682.jpg); } }

Desarrollamos el nuevo branding para Cerveza Tijuana, una marca local nacida en el año 2000 en la frontera norte del país. Tijuana ha sido una de las marcas pioneras e impulsoras de la camada de cervezas artesanales en esa región de México. Para la nueva identidad de TJ Beer creamos un logotipo de inspiración gótica, clásico de la cultura cervecera europea y lo complementamos con una bandera, símbolo de la identidad y el orgullo tijuanense. El uso de colores brillantes, patrones y estructuras limpias, dio como resultado una identidad fresca, vibrante y atemporal que reposiciona a Cerveza Tijuana en el mapa actual.

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Nrmal es un festival de música alternativa y referente cultural de la Ciudad de México. Nuestro director de arte, Mauro Bonillo, llevó a cabo el diseño de identidad y dirección de arte de la 8ª edición en 2017.

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