This exceptional Central American rum is an apology of the cultures of the region historically known as Mesoamerica. The bottle is inspired by a ceremonial urn. The application represents a monolith of a human face contrasting with the minimum and neat language of the label.

The menu of TIGRE restaurant is the new proposal of prestigious chef David Castro Hussong. The visual identity has been inspired by classic emblems of brands taken from the sixties and seventies, acting as a pop element of contrast against the interior design made by Francisco Pardo, inspired by the traditional cantinas of Mexico.

The gastronomy, space and identity of TIGRE has an old soul but with the idea of bringing them to present time.

CHARTER is a brand that manufactures luggage with a dynamic and functional spirit. The primary visual identity is inspired by the shapes of modular and stackable systems, a representing part of the universe of airports and points of traffic and embarkation. Charter expresses by its colors, the vitality and energy of travel and adventure.

The process and handpicked ingredients which are used to manufacture the Cervezas Salvajes, give the product complete uniqueness and complexity, pour les fins connaisseurs. For the visual identity, SA developed a bohemian, raw and effortless aesthetic, that in a simple yet hip way, encapsulates the complexity and depth of the brand and product.

MATERIA is an independent cultural publication with unique weekly content about design, art, people and places. The visual identity, mainly conceived for editorial design in both digital and print media, also lives in packaging and merchandise due to the design gallery & design store.
MATERIA.PRESS

The name and visual identity of MADEREROS takes inspiration from the history of the building and neighborhood, which was once habituated by hardworking people who specialized in woodwork and distribution of wood for domestic and construction use. The typography and information system is a contemporary interpretation of the grafic language that was used in Mexico during the twenties. The emblem of the womans face, was extracted through the decorative details that can be seen on the facade of thelarge house that was built in second decade of the twetieth century.

Visual identity and web development for Blanca Bravo and Udayan Mazumdar, founders of the architecture studio, Mazumdar Bravo, based in Madrid and Bombay. We developed a sober graphic language, with layouts that project tension, contemporary expression and give off a clear dialogue of their practice and scope of work. The monogram was conceived by merging Roman and Hindi characters with the initials MB.

We designed a new brand identity and packaging system for the Barrilito school and stationery product line, based on playful visual patterns and expressive textures, which work well within a grid and used a specific typeface, which adapts to the different formats within the brand's extensive catalog. We designed a new, solid logo, that expresses functionality in a familiar and poignant way, and redrew the original barrel emblem, which clearly reflects the brand's history and heritage.

Balta is a mediterranean inspired restaurant that offers a fusion between European and latin seafood recipes using high quality fresh ingredients in a casual ambiance. We create the brand from scratch: from naming to visual brand identity. The experience projects a classic identity, with a contemporary bright flare.

Adidas Originals comissioned SA to design merchandise for the firm and the Flagship Store in Mexico City, with the aim of exalting the store’s presence, which is unique in Latin America, emblematic in the region. Inspired by the graphic of Mexico’s popular “sonidero” movement, translated to a contemporary, vibrant language, aligned to Adidas’ DNA, we developed graphics highlighting the brand’s geography and local vibe.

LIGA-DF.COM
Liga is an initiative that promotes contemporary architecture through exhibitions, publications, conferences and workshops. We designed an identity based on a typographic system with references to architecture’s graphic representation language. The irregular circle around the logo acts as a playful element in constant movement, which speaks of the project’s evolutionary and mutant vocation.

GRAMO.MX
An eyewear brand inspired by four generations of a family dedicated to vision. It all began in 1898, when owners and founders' Diego and Javier’s great-grandfather opened the first ophthalmology in downtown Mexico City. This project pays homage to the family and to perfection. Gramo lenses are handcrafted in Japan, Fukui prefecture. For their identity, we drew a logo inspired by the years of modern Mexico when the family’s history flourished. From the logo, an isotype was derived that represents a pair of glasses, its design ensures perfect reproduction in tiny sizes. In contrast to the logo’s nostalgia, family archive photos and the brand’s main elements, we used a contemporary typeface, bringing the project to the present.

MMACJUANSORIANO.ORG

We designed a custom sans-serif display typeface for the MMAC museum, inspired by the features from its architecture. We have concretely referenced the museum's windows and openings drawn on large-scale planes, a gesture that was repeated in the typeface by making cuts and holes in allusion to the positive-negative, interior-exterior and window-landscape spaces.

The MMAC's graphic system is entirely based in typography, and is complemented by wayfinding iconography, color codes and dynamic and expressive information grids.

A project born and developed in S.A. CONG is a ceramic replica of a popular toy of unknown origin. More merchandise followed the piece: sweatshirts, shirts, hats, bags and pins, all starring the black gorilla emblem. Object, graphic, and fashion design all come together in this home project, which aims to continue extending its product line.

Editorial design for visual artist, Stefan Brüggemann’s book, where he presents his entire body of work and the different series that compose it. The graphic language was developed in analogy with the recurrent visual resources in the artist's work, using typographic system as a sign of identity.

LATEMPESTAD.MX

The emblematic art magazine, La Tepestad, just turned 20 years old in 2018 and commissioned S.A. to develop their new graphic identity and editorial design. After exploring and analizing the publication’s graphic and editorial evolution throughout the years, we created a graphic identity to help La Tempestad have a more expressive and strong presence around ibero-america’s editorial, cultural and contemporary art contexts.
The new logotype has a classic inspiration, but with contemporary features, and was designed to have a solid and strong presence, keeping its sensibility and sofistication. In addition, the graphic system and editorial design play along a dynamic grid, which allows to break the structure and gives the different elements a sense of freedom, in order for them to appear in a more expressive an propositive way. The goal was to give La Tempestad not just one updated and strong image, but a tool so that the editorial design was not only form, but also content.

Mob is a furniture and interior design studio based in Mexico City. We were commissioned to design the studio's new visual identity, generating a neutral, contemporary language with clean, firm gestures, while maintaining expressive elements that convey the brand's essence and emphasize its principles of design, quality and international projection. Inspired by the Basis typeface family, Mob's graphic language is based on the layout's structure applied in most printed and digital elements. Its textures and color accents were inspired by recurrent industrial design materials such as wood, marble and stones, creating a vivid and dynamic contrast.

With an authentic character, Mezcal Campante's packaging aims to emphasize the artisan essence of the product with an austere visual language based on handmade typographic gestures and a paper wrapping inspired by traditional rudimentary packaging.

Fifteen years after it was founded, the Baja-Californian brewery Cucapá decided to create a new style of beer, which preserved its crafted character and taste but remained friendly and appealing to new consumers. The brewery commissioned S. A. to update its institutional image and develop the branding for this new style: Cucapá Amber Ale. In contrast to the rest of the brand’s portfolio, its visual identity refers to the simplicity and strength of color and typography, emphasized by the brand’s characteristic diagonal line. The new logo represents an evolution of the original one, brought to the present.

Charanda is a sugar cane distillate, typically from the area of Michoacan, Mexico. One of the pioneering, emblematic brands of Charanda commissioned S.A. to design its new product, targetting a new young market, who will be in charge of preserving the drink's centennial tradition. For the bottle's design, we took inspiration from old formats, using smooth lines. The classic reference label emphasizes the use of Ambroise typeface, which, in contrast to the map applied on the glass bottle using a heat-based technique, creates a contemporary and elegant contrast at the same time.

We developed the new brand identity for Cerveza Tijuana, a local beer brand established in 2000 in the northern border town. Tijuana has been one of the pioneering brands within the artisan brewery scene in northern Mexico. For TJ Beer’s new identity, we created a logo with Gothic inspiration, a classic style found in European brewing culture, complemented with a flag representing Tijuana’s identity and pride. The use of bright colors, patterns and clean structures, resulted in a fresh, vibrant and timeless identity that repositions Cerveza Tijuana on the current map.

InHouse is a real estate development studio, where architectural design and customer service processes are favored. The identity and name created by SA are based on a strong logo and isotype, with clean and minimal lines, typographic structures that provoke tension in the empty spaces and grey plasters, which generate a design which is both sober and elegant and expressive and contemporary, at the same time.

Balmoria is a distributor of beauty and personal care products which are all made in Mexico. The name comes from its location, the emblematic Balmori building in Mexico City’s Roma Neighborhood. We used a serif typography for the brand’s identity, complemented by a modernist inspired monogram of the letter B. The use of pink and small white dots are a reference to skin.

Someone Somewhere is a brand of clothes and accessories, designed and crafted in Mexico, where social and cultural aspects take on a significant value. The brand has its roots in the communities of artisans who work the textile applications for garments. Hence the name, —Someone Somewhere—, which speaks of  both the people and the places.

We developed an essentially typographic language for the identity design and its applications, where the garments color and textures could find a contrast and a contemporary reference.

A collaborative design platform headed by designer Ricardo Casas. The main idea behind Shelf is to create collections, inviting designers from different disciplines to develop projects under a single motif for display and sales.

The name Shelf, created by S.A., makes reference to the idea of display and retail, which are a significant part of the project. The sober and minimalist design, carries out the role of an impartial container to accommodate the proposal’s diverse collections. The bar under the letter ‘e’ plays out as an analogy of the shelf itself.

Ángulo 0 is a platform that offers a different way to discover, buy and learn about Latin American collectible art and design, commissioning unique pieces and limited editions that promote the intersection between art and design.