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This exceptional Central American rum is an apology of the cultures of the region historically known as Mesoamerica. The bottle is inspired by a ceremonial urn. The application represents a monolith of a human face contrasting with the minimum and neat language of the label.

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The menu of TIGRE restaurant is the new proposal of prestigious chef David Castro Hussong. The visual identity has been inspired by classic emblems of brands taken from the sixties and seventies, acting as a pop element of contrast against the interior design made by Francisco Pardo, inspired by the traditional cantinas of Mexico.

The gastronomy, space and identity of TIGRE has an old soul but with the idea of bringing them to present time.

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CHARTER is a brand that manufactures luggage with a dynamic and functional spirit. The primary visual identity is inspired by the shapes of modular and stackable systems, a representing part of the universe of airports and points of traffic and embarkation. Charter expresses by its colors, the vitality and energy of travel and adventure.

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.slide[pn="Cervezas Salvajes"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2022/03/CSH__0000s_0003_CSH_04.jpg); } .portrait .slide[pn="Cervezas Salvajes"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2022/03/CSH_01.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Cervezas Salvajes"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2022/03/CSH__0000s_0003_CSH_04-1024x631.jpg); } .portrait .slide[pn="Cervezas Salvajes"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2022/03/CSH_01-631x1024.jpg); } }

The process and handpicked ingredients which are used to manufacture the Cervezas Salvajes, give the product complete uniqueness and complexity, pour les fins connaisseurs. For the visual identity, SA developed a bohemian, raw and effortless aesthetic, that in a simple yet hip way, encapsulates the complexity and depth of the brand and product.

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MATERIA is an independent cultural publication with unique weekly content about design, art, people and places. The visual identity, mainly conceived for editorial design in both digital and print media, also lives in packaging and merchandise due to the design gallery & design store.
MATERIA.PRESS

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.slide[pn="MADEREROS"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A7948_web_bn.jpg); } .portrait .slide[pn="MADEREROS"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A7948.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MADEREROS"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A7948_web_bn-1024x683.jpg); } .portrait .slide[pn="MADEREROS"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A7948-576x1024.jpg); } }

The name and visual identity of MADEREROS takes inspiration from the history of the building and neighborhood, which was once habituated by hardworking people who specialized in woodwork and distribution of wood for domestic and construction use. The typography and information system is a contemporary interpretation of the grafic language that was used in Mexico during the twenties. The emblem of the womans face, was extracted through the decorative details that can be seen on the facade of thelarge house that was built in second decade of the twetieth century.

.slide[pn="MADEREROS"] .slide_number_0 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A8049-3-1.jpg); }
.slide[pn="MADEREROS"] .slide_number_1 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/Logo_2.jpg); } .portrait .slide[pn="MADEREROS"] .slide_number_1 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/Logo_2_web.jpg); } @media screen and (max-width: 1024px) { .portrait .slide[pn="MADEREROS"] .slide_number_1 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/Logo_2_web-576x1024.jpg); } }
.slide[pn="MADEREROS"] .slide_number_2 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A7930_web-1.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MADEREROS"] .slide_number_2 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A7930_web-1-683x1024.jpg); } }
.slide[pn="MADEREROS"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A8001_web.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MADEREROS"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A8001_web-683x1024.jpg); } }
.slide[pn="MADEREROS"] .slide_number_3 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A8081_web.jpg); }
.slide[pn="MADEREROS"] .slide_number_4 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A8018_web.jpg); }
.slide[pn="MADEREROS"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A8098_web.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MADEREROS"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A8098_web-683x1024.jpg); } }
.slide[pn="MADEREROS"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A8108-2_web.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MADEREROS"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A8108-2_web-683x1024.jpg); } }
.slide[pn="MADEREROS"] .slide_number_6 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A8136_web.jpg); }
.slide[pn="MADEREROS"] .slide_number_7 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A8122-2_web.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MADEREROS"] .slide_number_7 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A8122-2_web-683x1024.jpg); } }
.slide[pn="MADEREROS"] .slide_number_7 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A8012_web_2.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MADEREROS"] .slide_number_7 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A8012_web_2-683x1024.jpg); } }
.slide[pn="MADEREROS"] .slide_number_8 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2021/03/G07A8049_web.jpg); }
.slide[pn="AUTOCINEMA INK"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/G07A5802.jpg); } .portrait .slide[pn="AUTOCINEMA INK"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/G07A5802_móbil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="AUTOCINEMA INK"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/G07A5802-1024x683.jpg); } .portrait .slide[pn="AUTOCINEMA INK"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/G07A5802_móbil-683x1024.jpg); } }
AUTOCINEMA is a tv, films and commercials production company founded from one of the most experienced and renowned teams in Mexico. For the visual identity project we carefully customized a sans serif condensed typeface due to transmit in a contemporary and attractive way, solidity and firm’s impact on its field. The icon, is a film camera turned around 180º make it look like an AUTO. The website was developed to flow smarty and nice to give the user a straight forward but emotional experience.
.slide[pn="AUTOCINEMA INK"] .slide_number_0 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/02-scaled.jpg); }
.slide[pn="AUTOCINEMA INK"] .slide_number_1 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/SA-WEBSITE_-AUTOCINEMA-01-scaled.jpg); } .portrait .slide[pn="AUTOCINEMA INK"] .slide_number_1 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/SA-WEBSITE_-AUTOCINEMA_logo-01-scaled.jpg); } @media screen and (max-width: 1024px) { .portrait .slide[pn="AUTOCINEMA INK"] .slide_number_1 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/SA-WEBSITE_-AUTOCINEMA_logo-01-576x1024.jpg); } }
.slide[pn="AUTOCINEMA INK"] .slide_number_2 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/Captura-de-pantalla-2020-11-03-a-las-11.49.34.png); } .portrait .slide[pn="AUTOCINEMA INK"] .slide_number_2 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/Captura-de-pantalla-2020-11-03-a-las-11.49.13.png); } @media screen and (max-width: 1024px) { .portrait .slide[pn="AUTOCINEMA INK"] .slide_number_2 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/Captura-de-pantalla-2020-11-03-a-las-11.49.13-574x1024.png); } }
.slide[pn="AUTOCINEMA INK"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/G07A5560.jpg); } @media screen and (max-width: 1024px) { .slide[pn="AUTOCINEMA INK"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/G07A5560-683x1024.jpg); } }
.slide[pn="AUTOCINEMA INK"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/G07A5852.jpg); } @media screen and (max-width: 1024px) { .slide[pn="AUTOCINEMA INK"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/G07A5852-683x1024.jpg); } }
.slide[pn="AUTOCINEMA INK"] .slide_number_4 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/Captura-de-pantalla-2020-11-03-a-las-11.49.34.png); }
.slide[pn="AUTOCINEMA INK"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/G07A5586.jpg); } @media screen and (max-width: 1024px) { .slide[pn="AUTOCINEMA INK"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/G07A5586-683x1024.jpg); } }
.slide[pn="AUTOCINEMA INK"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/G07A5807.jpg); } @media screen and (max-width: 1024px) { .slide[pn="AUTOCINEMA INK"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/G07A5807-683x1024.jpg); } }
.slide[pn="AUTOCINEMA INK"] .slide_number_6 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/G07A5826.jpg); }
.slide[pn="AUTOCINEMA INK"] .slide_number_7 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/G07A5783.jpg); }
.slide[pn="AUTOCINEMA INK"] .slide_number_8 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/G07A5723.jpg); } @media screen and (max-width: 1024px) { .slide[pn="AUTOCINEMA INK"] .slide_number_8 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/G07A5723-683x1024.jpg); } }
.slide[pn="AUTOCINEMA INK"] .slide_number_8 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/G07A5840.jpg); } .portrait .slide[pn="AUTOCINEMA INK"] .slide_number_8 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/G07A5840_móbil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="AUTOCINEMA INK"] .slide_number_8 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/G07A5840-1024x666.jpg); } .portrait .slide[pn="AUTOCINEMA INK"] .slide_number_8 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/11/G07A5840_móbil-666x1024.jpg); } }
.slide[pn="HÉRCULES"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6331.jpg); } .portrait .slide[pn="HÉRCULES"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6331.jpg); } @media screen and (max-width: 1024px) { .slide[pn="HÉRCULES"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6331-1024x683.jpg); } .portrait .slide[pn="HÉRCULES"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6331-1024x683.jpg); } }

Since the founding of the HERCULES brewery in 2011, Sociedad Anónima has developed the company's visual identity. Inspired by the industrial history of the factory and its founders, the HERCULES identity represents the high quality of its beers, hard work and dedication and the honesty and pride in the brand's personality.

For the generic beer line, we developed labels inspired by technical industrial letterheads, and for the special edition, we developed vibrant designs based on typography, color and illustrations which represent the unique personality of each style.

.slide[pn="HÉRCULES"] .slide_number_0 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6461.jpg); } @media screen and (max-width: 1024px) { .slide[pn="HÉRCULES"] .slide_number_0 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6461-683x1024.jpg); } }
.slide[pn="HÉRCULES"] .slide_number_0 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/SA-WEBSITE_-Hercules-20-scaled.jpg); } @media screen and (max-width: 1024px) { .slide[pn="HÉRCULES"] .slide_number_0 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/SA-WEBSITE_-Hercules-20-683x1024.jpg); } }
.slide[pn="HÉRCULES"] .slide_number_1 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6399.jpg); }
.slide[pn="HÉRCULES"] .slide_number_2 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6516.jpg); } .portrait .slide[pn="HÉRCULES"] .slide_number_2 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6516_mobil.jpg); } @media screen and (max-width: 1024px) { .portrait .slide[pn="HÉRCULES"] .slide_number_2 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6516_mobil-683x1024.jpg); } }
.slide[pn="HÉRCULES"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6445.jpg); } @media screen and (max-width: 1024px) { .slide[pn="HÉRCULES"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6445-683x1024.jpg); } }
.slide[pn="HÉRCULES"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6486.jpg); } @media screen and (max-width: 1024px) { .slide[pn="HÉRCULES"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6486-683x1024.jpg); } }
.slide[pn="HÉRCULES"] .slide_number_4 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6549.jpg); }
.slide[pn="HÉRCULES"] .slide_number_5 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/SA-WEBSITE_-Hercules-19-scaled.jpg); } .portrait .slide[pn="HÉRCULES"] .slide_number_5 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/SA-WEBSITE_-Hercules-21-1-scaled.jpg); } @media screen and (max-width: 1024px) { .portrait .slide[pn="HÉRCULES"] .slide_number_5 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/SA-WEBSITE_-Hercules-21-1-683x1024.jpg); } }
.slide[pn="HÉRCULES"] .slide_number_6 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6636.jpg); }
.slide[pn="HÉRCULES"] .slide_number_7 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6665.jpg); }
.slide[pn="HÉRCULES"] .slide_number_8 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6691.jpg); } @media screen and (max-width: 1024px) { .slide[pn="HÉRCULES"] .slide_number_8 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6691-683x1024.jpg); } }
.slide[pn="HÉRCULES"] .slide_number_8 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6716.jpg); } @media screen and (max-width: 1024px) { .slide[pn="HÉRCULES"] .slide_number_8 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6716-683x1024.jpg); } }
.slide[pn="HÉRCULES"] .slide_number_9 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/SA-WEBSITE_-Hercules-18-scaled.jpg); } .portrait .slide[pn="HÉRCULES"] .slide_number_9 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/SA-WEBSITE_-Hercules-22-scaled.jpg); } @media screen and (max-width: 1024px) { .portrait .slide[pn="HÉRCULES"] .slide_number_9 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/SA-WEBSITE_-Hercules-22-683x1024.jpg); } }
.slide[pn="HÉRCULES"] .slide_number_10 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6600.jpg); }
.slide[pn="HÉRCULES"] .slide_number_11 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6737.jpg); } @media screen and (max-width: 1024px) { .slide[pn="HÉRCULES"] .slide_number_11 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6737-683x1024.jpg); } }
.slide[pn="HÉRCULES"] .slide_number_11 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6708.jpg); } .portrait .slide[pn="HÉRCULES"] .slide_number_11 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6708_mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="HÉRCULES"] .slide_number_11 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6708-1024x683.jpg); } .portrait .slide[pn="HÉRCULES"] .slide_number_11 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6708_mobil-683x1024.jpg); } }
.slide[pn="HÉRCULES"] .slide_number_12 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6694.jpg); }
.slide[pn="HÉRCULES"] .slide_number_13 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6643.jpg); }
.slide[pn="HÉRCULES"] .slide_number_14 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/09/G07A6773.jpg); }
.slide[pn="AMA"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/C-G07A1684.jpg); } @media screen and (max-width: 1024px) { .slide[pn="AMA"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/C-G07A1684-1024x683.jpg); }

Ama is an extraordinary Japanese bar thanks to its respect for traditional recipes, high quality ingredients, and an unbeatable location on the island of Holbox in the Mexican Caribbean. In SA, we developed the bar's name, visual identity and packaging, inspired by the history of the Japanese Amas: women divers from Japan, famous for collecting oysters and pearls from the ocean. With a language attached to Japanese minimalism, and the use of illustrations and photos, this branding project accurately represents visiting this unique place.

.slide[pn="AMA"] .slide_number_0 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/C-G07A1817-copy.jpg); } @media screen and (max-width: 1024px) { .slide[pn="AMA"] .slide_number_0 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/C-G07A1817-copy-881x1024.jpg); } }
.slide[pn="AMA"] .slide_number_0 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/C-G07A1688.jpg); } @media screen and (max-width: 1024px) { .slide[pn="AMA"] .slide_number_0 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/C-G07A1688-683x1024.jpg); } }
.slide[pn="AMA"] .slide_number_1 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/C-G07A1777.jpg); }
.slide[pn="AMA"] .slide_number_2 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/ILU-01.jpg); }
.slide[pn="AMA"] .slide_number_3 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/C-G07A1724.jpg); }
.slide[pn="AMA"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/ILU-02.jpg); } @media screen and (max-width: 1024px) { .slide[pn="AMA"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/ILU-02-910x1024.jpg); } }
.slide[pn="AMA"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/C-G07A1664.jpg); } @media screen and (max-width: 1024px) { .slide[pn="AMA"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/C-G07A1664-683x1024.jpg); } }
.slide[pn="AMA"] .slide_number_5 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/C-G07A1791-copia.jpg); }
.slide[pn="AMA"] .slide_number_6 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/C-G07A1667.jpg); }
.slide[pn="AMA"] .slide_number_7 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/C-G07A1717.jpg); }
.slide[pn="AMA"] .slide_number_8 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/C-G07A1805-copy.jpg); } @media screen and (max-width: 1024px) { .slide[pn="AMA"] .slide_number_8 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/C-G07A1805-copy-1024x1024.jpg); } }
.slide[pn="AMA"] .slide_number_8 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/ILU-03.jpg); } @media screen and (max-width: 1024px) { .slide[pn="AMA"] .slide_number_8 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/ILU-03-910x1024.jpg); } }
.slide[pn="AMA"] .slide_number_9 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/C-G07A1705-copy.jpg); }
.slide[pn="AMA"] .slide_number_10 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/C-G07A1748.jpg); }
.slide[pn="AMA"] .slide_number_11 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/ILU-04.jpg); } @media screen and (max-width: 1024px) { .slide[pn="AMA"] .slide_number_11 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/ILU-04-910x1024.jpg); } }
.slide[pn="AMA"] .slide_number_11 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/C-G07A1836.jpg); } @media screen and (max-width: 1024px) { .slide[pn="AMA"] .slide_number_11 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/C-G07A1836-683x1024.jpg); } }
.slide[pn="AMA"] .slide_number_12 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/C-G07A1809.jpg); }
.slide[pn="AMA"] .slide_number_13 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/C-G07A1839.jpg); }
.slide[pn="ANIMAL 30"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/G07A1298_copy.jpg); } .portrait .slide[pn="ANIMAL 30"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/G07A1298.jpg); } @media screen and (max-width: 1024px) { .slide[pn="ANIMAL 30"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/G07A1298_copy-1024x683.jpg); } .portrait .slide[pn="ANIMAL 30"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/G07A1298-683x1024.jpg); } }
Art and design direction for the 30th edition of ANIMAL, a magazine focused on international art and design, created by SA, which has allowed us to freely experiment and propose new territories in design and editorial content.
.slide[pn="ANIMAL 30"] .slide_number_0 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/G07A1371-copy.jpg); } .portrait .slide[pn="ANIMAL 30"] .slide_number_0 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/G07A1375_copy.jpg); } @media screen and (max-width: 1024px) { .portrait .slide[pn="ANIMAL 30"] .slide_number_0 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/G07A1375_copy-683x1024.jpg); } }
.slide[pn="ANIMAL 30"] .slide_number_1 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/G07A1382.jpg); }
.slide[pn="ANIMAL 30"] .slide_number_2 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/G07A1434_copy.jpg); }
.slide[pn="ANIMAL 30"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/G07A1482_copy.jpg); } @media screen and (max-width: 1024px) { .slide[pn="ANIMAL 30"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/G07A1482_copy-683x1024.jpg); } }
.slide[pn="ANIMAL 30"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/G07A1458.jpg); } @media screen and (max-width: 1024px) { .slide[pn="ANIMAL 30"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/G07A1458-683x1024.jpg); } }
.slide[pn="ANIMAL 30"] .slide_number_4 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/G07A1478_copy.jpg); }
.slide[pn="ANIMAL 30"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/G07A1548_copy.jpg); } @media screen and (max-width: 1024px) { .slide[pn="ANIMAL 30"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/G07A1548_copy-683x1024.jpg); } }
.slide[pn="ANIMAL 30"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/G07A1483_copy_2.jpg); } @media screen and (max-width: 1024px) { .slide[pn="ANIMAL 30"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/G07A1483_copy_2-683x1024.jpg); } }
.slide[pn="ANIMAL 30"] .slide_number_6 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/G07A1517_copy.jpg); }
.slide[pn="ANIMAL 30"] .slide_number_7 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/G07A1406_copy_2.jpg); }
.slide[pn="ANIMAL 30"] .slide_number_8 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/02/G07A2424.jpg); }
.slide[pn="TABLAS"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A9252.jpg); } @media screen and (max-width: 1024px) { .slide[pn="TABLAS"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A9252-1024x683.jpg); }

We created the Mexican wine brand TABLAS, based on the Spanish word used to identify the different sections in a vineyard. Normally each 'TABLA' refers to a particular type of grape. Along with the name, our design was inspired by the traditional winemaking process, captured in a functional aesthetic label. The brand, born in the Guadalupe Valley of Baja California, aims to express honesty and its image is inspired by the the geography and craftsmanship which is carried out in the vineyards to achieve an exceptional wine.

.slide[pn="TABLAS"] .slide_number_0 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/Tablas.png); }
.slide[pn="TABLAS"] .slide_number_1 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A9205.jpg); } .portrait .slide[pn="TABLAS"] .slide_number_1 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A9205-mobil.jpg); } @media screen and (max-width: 1024px) { .portrait .slide[pn="TABLAS"] .slide_number_1 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A9205-mobil-683x1024.jpg); } }
.slide[pn="TABLAS"] .slide_number_2 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/05.jpg); }
.slide[pn="TABLAS"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A9237.jpg); } @media screen and (max-width: 1024px) { .slide[pn="TABLAS"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A9237-683x1024.jpg); } }
.slide[pn="TABLAS"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A9169.jpg); } @media screen and (max-width: 1024px) { .slide[pn="TABLAS"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A9169-683x1024.jpg); } }
.slide[pn="TABLAS"] .slide_number_4 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A9249.jpg); }
.slide[pn="TABLAS"] .slide_number_5 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/Untitled-1.jpg); }
.slide[pn="TABLAS"] .slide_number_6 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A9302-corrección.jpg); } @media screen and (max-width: 1024px) { .slide[pn="TABLAS"] .slide_number_6 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A9302-corrección-683x1024.jpg); } }
.slide[pn="TABLAS"] .slide_number_6 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/01.jpg); } @media screen and (max-width: 1024px) { .slide[pn="TABLAS"] .slide_number_6 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/01-683x1024.jpg); } }
.slide[pn="TABLAS"] .slide_number_7 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A9258_copy.jpg); } @media screen and (max-width: 1024px) { .slide[pn="TABLAS"] .slide_number_7 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A9258_copy-875x1024.jpg); } }
.slide[pn="TABLAS"] .slide_number_7 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/Screen-Shot-2019-08-27-at-1.49.15-PM.png); } @media screen and (max-width: 1024px) { .slide[pn="TABLAS"] .slide_number_7 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/Screen-Shot-2019-08-27-at-1.49.15-PM-683x1024.png); } }
.slide[pn="TABLAS"] .slide_number_8 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A9394_corrección.jpg); }
.slide[pn="TABLAS"] .slide_number_9 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/06.jpg); }
.slide[pn="TABLAS"] .slide_number_10 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A9474_corrección.jpg); }
.slide[pn="TABLAS"] .slide_number_11 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A9491Copy.jpg); } @media screen and (max-width: 1024px) { .slide[pn="TABLAS"] .slide_number_11 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A9491Copy-683x1024.jpg); } }
.slide[pn="TABLAS"] .slide_number_11 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/Screen-Shot-2019-08-27-at-1.58.38-PM.jpg); } @media screen and (max-width: 1024px) { .slide[pn="TABLAS"] .slide_number_11 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/Screen-Shot-2019-08-27-at-1.58.38-PM-681x1024.jpg); } }
.slide[pn="TABLAS"] .slide_number_12 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A9426-copy.jpg); }
.slide[pn="TABLAS"] .slide_number_13 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A9565-corrección.jpg); } @media screen and (max-width: 1024px) { .slide[pn="TABLAS"] .slide_number_13 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A9565-corrección-683x1024.jpg); } }
.slide[pn="TABLAS"] .slide_number_13 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/IMG_3075.jpg); } @media screen and (max-width: 1024px) { .slide[pn="TABLAS"] .slide_number_13 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/IMG_3075-768x1024.jpg); } }
.slide[pn="TABLAS"] .slide_number_14 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A9505-copy.jpg); }
.slide[pn="TABLAS"] .slide_number_15 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A9526-copy.jpg); }
.slide[pn="TABLAS"] .slide_number_16 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A9596.jpg); }
.slide[pn="MAZUMDAR BRAVO"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A6838.jpg); } .portrait .slide[pn="MAZUMDAR BRAVO"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A6796.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MAZUMDAR BRAVO"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A6838-1024x683.jpg); } .portrait .slide[pn="MAZUMDAR BRAVO"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A6796-683x1024.jpg); } }

Visual identity and web development for Blanca Bravo and Udayan Mazumdar, founders of the architecture studio, Mazumdar Bravo, based in Madrid and Bombay. We developed a sober graphic language, with layouts that project tension, contemporary expression and give off a clear dialogue of their practice and scope of work. The monogram was conceived by merging Roman and Hindi characters with the initials MB.

.slide[pn="MAZUMDAR BRAVO"] .slide_number_0 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/SA-WEBSITE_-MAZUMZARBRAVO-logo.jpg); }
.slide[pn="MAZUMDAR BRAVO"] .slide_number_1 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A6788a.jpg); } .portrait .slide[pn="MAZUMDAR BRAVO"] .slide_number_1 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A6788a-mobil.jpg); } @media screen and (max-width: 1024px) { .portrait .slide[pn="MAZUMDAR BRAVO"] .slide_number_1 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A6788a-mobil-1024x1022.jpg); } }
.slide[pn="MAZUMDAR BRAVO"] .slide_number_2 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/MB_WEB_2.gif); }
.slide[pn="MAZUMDAR BRAVO"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A6796.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MAZUMDAR BRAVO"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A6796-683x1024.jpg); } }
.slide[pn="MAZUMDAR BRAVO"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A6781a.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MAZUMDAR BRAVO"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A6781a-683x1024.jpg); } }
.slide[pn="MAZUMDAR BRAVO"] .slide_number_4 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A6810.jpg); } .portrait .slide[pn="MAZUMDAR BRAVO"] .slide_number_4 .center_image img{ height:80vw; width:auto; } .portrait .slide[pn="MAZUMDAR BRAVO"] .slide_number_4 .center_image video{ height:80vw; width:300%; } .portrait .slide[pn="MAZUMDAR BRAVO"] .slide_number_4 .center_image .fullscreen-bg{ height:80vw !important; } @media screen and (max-width: 1024px) { .slide[pn="MAZUMDAR BRAVO"] .slide_number_4 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A6810-1024x683.jpg); } }
.slide[pn="MAZUMDAR BRAVO"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A6692.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MAZUMDAR BRAVO"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A6692-683x1024.jpg); } }
.slide[pn="MAZUMDAR BRAVO"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A6860a.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MAZUMDAR BRAVO"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A6860a-683x1024.jpg); } }
.slide[pn="MAZUMDAR BRAVO"] .slide_number_6 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A6766.jpg); } .portrait .slide[pn="MAZUMDAR BRAVO"] .slide_number_6 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A6766-mobil.jpg); } @media screen and (max-width: 1024px) { .portrait .slide[pn="MAZUMDAR BRAVO"] .slide_number_6 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A6766-mobil-804x1024.jpg); } }
.slide[pn="MAZUMDAR BRAVO"] .slide_number_7 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A6806.jpg); } .portrait .slide[pn="MAZUMDAR BRAVO"] .slide_number_7 .center_image img{ height:90vw; width:auto; } .portrait .slide[pn="MAZUMDAR BRAVO"] .slide_number_7 .center_image video{ height:90vw; width:300%; } .portrait .slide[pn="MAZUMDAR BRAVO"] .slide_number_7 .center_image .fullscreen-bg{ height:90vw !important; } @media screen and (max-width: 1024px) { .slide[pn="MAZUMDAR BRAVO"] .slide_number_7 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A6806-1024x683.jpg); } }
.slide[pn="MAZUMDAR BRAVO"] .slide_number_8 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A6691.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MAZUMDAR BRAVO"] .slide_number_8 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A6691-683x1024.jpg); } }
.slide[pn="MAZUMDAR BRAVO"] .slide_number_8 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A6940.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MAZUMDAR BRAVO"] .slide_number_8 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A6940-683x1024.jpg); } }
.slide[pn="MAZUMDAR BRAVO"] .slide_number_9 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2020/01/G07A6657a.jpg); }
.slide[pn="Barrilito"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1614.jpg); } .portrait .slide[pn="Barrilito"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1614.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Barrilito"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1614-1024x683.jpg); } .portrait .slide[pn="Barrilito"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1614-1024x683.jpg); } }

We designed a new brand identity and packaging system for the Barrilito school and stationery product line, based on playful visual patterns and expressive textures, which work well within a grid and used a specific typeface, which adapts to the different formats within the brand's extensive catalog. We designed a new, solid logo, that expresses functionality in a familiar and poignant way, and redrew the original barrel emblem, which clearly reflects the brand's history and heritage.

.slide[pn="Barrilito"] .slide_number_0 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/Logo.jpg); }
.slide[pn="Barrilito"] .slide_number_1 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A2084.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Barrilito"] .slide_number_1 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A2084-683x1024.jpg); } }
.slide[pn="Barrilito"] .slide_number_1 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1659.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Barrilito"] .slide_number_1 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1659-683x1024.jpg); } }
.slide[pn="Barrilito"] .slide_number_2 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/Logo_2.jpg); } .portrait .slide[pn="Barrilito"] .slide_number_2 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/Logo_2_mobil.jpg); } @media screen and (max-width: 1024px) { .portrait .slide[pn="Barrilito"] .slide_number_2 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/Logo_2_mobil-576x1024.jpg); } }
.slide[pn="Barrilito"] .slide_number_3 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1637.jpg); }
.slide[pn="Barrilito"] .slide_number_4 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1587.jpg); }
.slide[pn="Barrilito"] .slide_number_5 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1682.jpg); }
.slide[pn="Barrilito"] .slide_number_6 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1787.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Barrilito"] .slide_number_6 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1787-683x1024.jpg); } }
.slide[pn="Barrilito"] .slide_number_6 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1674.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Barrilito"] .slide_number_6 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1674-683x1024.jpg); } }
.slide[pn="Barrilito"] .slide_number_7 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A2008.jpg); }
.slide[pn="Barrilito"] .slide_number_8 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1689.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Barrilito"] .slide_number_8 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1689-683x1024.jpg); } }
.slide[pn="Barrilito"] .slide_number_8 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1838b_web.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Barrilito"] .slide_number_8 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1838b_web-683x1024.jpg); } }
.slide[pn="Barrilito"] .slide_number_9 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1953.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Barrilito"] .slide_number_9 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1953-683x1024.jpg); } }
.slide[pn="Barrilito"] .slide_number_9 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A2099.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Barrilito"] .slide_number_9 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A2099-683x1024.jpg); } }
.slide[pn="Barrilito"] .slide_number_10 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1804.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Barrilito"] .slide_number_10 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1804-683x1024.jpg); } }
.slide[pn="Barrilito"] .slide_number_10 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1721.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Barrilito"] .slide_number_10 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1721-683x1024.jpg); } }
.slide[pn="Barrilito"] .slide_number_11 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1907.jpg); }
.slide[pn="Barrilito"] .slide_number_12 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1743.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Barrilito"] .slide_number_12 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1743-683x1024.jpg); } }
.slide[pn="Barrilito"] .slide_number_12 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1705.jpg); } .portrait .slide[pn="Barrilito"] .slide_number_12 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1705_mobil_2.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Barrilito"] .slide_number_12 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1705-1024x683.jpg); } .portrait .slide[pn="Barrilito"] .slide_number_12 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1705_mobil_2-683x1024.jpg); } }
.slide[pn="Barrilito"] .slide_number_13 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1755.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Barrilito"] .slide_number_13 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1755-683x1024.jpg); } }
.slide[pn="Barrilito"] .slide_number_13 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1853.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Barrilito"] .slide_number_13 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1853-683x1024.jpg); } }
.slide[pn="Barrilito"] .slide_number_14 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1955.jpg); }
.slide[pn="Barrilito"] .slide_number_15 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1845.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Barrilito"] .slide_number_15 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1845-683x1024.jpg); } }
.slide[pn="Barrilito"] .slide_number_15 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1936.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Barrilito"] .slide_number_15 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A1936-683x1024.jpg); } }
.slide[pn="Barrilito"] .slide_number_16 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A2036.jpg); }
.slide[pn="BALTA"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A2508-cover.jpg); } .portrait .slide[pn="BALTA"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A2515.jpg); } @media screen and (max-width: 1024px) { .slide[pn="BALTA"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A2508-cover-1024x682.jpg); } .portrait .slide[pn="BALTA"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A2515-683x1024.jpg); } }

Balta is a mediterranean inspired restaurant that offers a fusion between European and latin seafood recipes using high quality fresh ingredients in a casual ambiance. We create the brand from scratch: from naming to visual brand identity. The experience projects a classic identity, with a contemporary bright flare.

.slide[pn="BALTA"] .slide_number_0 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/SA-WEBSITE_LAYOUTS_BALTA.jpg); }
.slide[pn="BALTA"] .slide_number_1 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A2543.jpg); }
.slide[pn="BALTA"] .slide_number_2 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A2641-.jpg); } @media screen and (max-width: 1024px) { .slide[pn="BALTA"] .slide_number_2 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A2641--683x1024.jpg); } }
.slide[pn="BALTA"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A2611.jpg); } @media screen and (max-width: 1024px) { .slide[pn="BALTA"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A2611-683x1024.jpg); } }
.slide[pn="BALTA"] .slide_number_3 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A2566.jpg); }
.slide[pn="BALTA"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A2508.jpg); } @media screen and (max-width: 1024px) { .slide[pn="BALTA"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A2508-683x1024.jpg); } }
.slide[pn="BALTA"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A2701-.jpg); } @media screen and (max-width: 1024px) { .slide[pn="BALTA"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A2701--683x1024.jpg); } }
.slide[pn="BALTA"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A2708.jpg); } @media screen and (max-width: 1024px) { .slide[pn="BALTA"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A2708-683x1024.jpg); } }
.slide[pn="BALTA"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A2704-1.jpg); } @media screen and (max-width: 1024px) { .slide[pn="BALTA"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/12/G07A2704-1-1024x683.jpg); } }
.slide[pn="ADIDAS"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/AdidasCover.jpg); } .portrait .slide[pn="ADIDAS"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A9892-cover-movil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="ADIDAS"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/AdidasCover-1024x576.jpg); } .portrait .slide[pn="ADIDAS"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A9892-cover-movil-683x1024.jpg); } }

Adidas Originals comissioned SA to design merchandise for the firm and the Flagship Store in Mexico City, with the aim of exalting the store’s presence, which is unique in Latin America, emblematic in the region. Inspired by the graphic of Mexico’s popular “sonidero” movement, translated to a contemporary, vibrant language, aligned to Adidas’ DNA, we developed graphics highlighting the brand’s geography and local vibe.

.slide[pn="ADIDAS"] .slide_number_0 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A0073-MOBIL.jpg); } @media screen and (max-width: 1024px) { .slide[pn="ADIDAS"] .slide_number_0 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A0073-MOBIL-683x1024.jpg); } }
.slide[pn="ADIDAS"] .slide_number_0 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A0173-WEB.jpg); } @media screen and (max-width: 1024px) { .slide[pn="ADIDAS"] .slide_number_0 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A0173-WEB-683x1024.jpg); } }
.slide[pn="ADIDAS"] .slide_number_1 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/Video-cover-2.jpg); } .portrait .slide[pn="ADIDAS"] .slide_number_1 .center_image img{ height:64vw; width:auto; } .portrait .slide[pn="ADIDAS"] .slide_number_1 .center_image video{ height:64vw; width:300%; } .portrait .slide[pn="ADIDAS"] .slide_number_1 .center_image .fullscreen-bg{ height:64vw !important; } @media screen and (max-width: 1024px) { .slide[pn="ADIDAS"] .slide_number_1 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/Video-cover-2-1024x576.jpg); } }
.slide[pn="ADIDAS"] .slide_number_2 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A0389-MOBIL.jpg); }
.slide[pn="ADIDAS"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A0228-WEB.jpg); } @media screen and (max-width: 1024px) { .slide[pn="ADIDAS"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A0228-WEB-683x1024.jpg); } }
.slide[pn="ADIDAS"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A0260-WEB.jpg); } @media screen and (max-width: 1024px) { .slide[pn="ADIDAS"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A0260-WEB-683x1024.jpg); } }
.slide[pn="ADIDAS"] .slide_number_4 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A9880-WEB.jpg); } .portrait .slide[pn="ADIDAS"] .slide_number_4 .center_image img{ height:180vw; width:auto; } .portrait .slide[pn="ADIDAS"] .slide_number_4 .center_image video{ height:180vw; width:300%; } .portrait .slide[pn="ADIDAS"] .slide_number_4 .center_image .fullscreen-bg{ height:180vw !important; } @media screen and (max-width: 1024px) { .slide[pn="ADIDAS"] .slide_number_4 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A9880-WEB-683x1024.jpg); } }
.slide[pn="ADIDAS"] .slide_number_5 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A0418-MOBIL.jpg); }
.slide[pn="ADIDAS"] .slide_number_6 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/Video-cover.jpg); } .portrait .slide[pn="ADIDAS"] .slide_number_6 .center_image img{ height:110vw; width:auto; } .portrait .slide[pn="ADIDAS"] .slide_number_6 .center_image video{ height:110vw; width:300%; } .portrait .slide[pn="ADIDAS"] .slide_number_6 .center_image .fullscreen-bg{ height:110vw !important; } @media screen and (max-width: 1024px) { .slide[pn="ADIDAS"] .slide_number_6 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/Video-cover-1024x575.jpg); } }
.slide[pn="ADIDAS"] .slide_number_7 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A0020-WEB.jpg); }
.slide[pn="ADIDAS"] .slide_number_8 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A0440-WEB.jpg); } @media screen and (max-width: 1024px) { .slide[pn="ADIDAS"] .slide_number_8 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A0440-WEB-1024x1024.jpg); } }
.slide[pn="ADIDAS"] .slide_number_8 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A0295-WEB.jpg); } @media screen and (max-width: 1024px) { .slide[pn="ADIDAS"] .slide_number_8 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A0295-WEB-683x1024.jpg); } }
.slide[pn="ADIDAS"] .slide_number_9 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A0153-web-2.jpg); }
.slide[pn="LIGA"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/DSC_3396-min.jpg); } .portrait .slide[pn="LIGA"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/DSC_3409-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="LIGA"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/DSC_3396-min-1024x683.jpg); } .portrait .slide[pn="LIGA"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/DSC_3409-min-683x1024.jpg); } }

LIGA-DF.COM
Liga is an initiative that promotes contemporary architecture through exhibitions, publications, conferences and workshops. We designed an identity based on a typographic system with references to architecture’s graphic representation language. The irregular circle around the logo acts as a playful element in constant movement, which speaks of the project’s evolutionary and mutant vocation.

.slide[pn="LIGA"] .slide_number_0 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/DSC_3418-min.jpg); }
.slide[pn="LIGA"] .slide_number_1 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/DSC_3350-min.jpg); }
.slide[pn="LIGA"] .slide_number_2 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3847-min.jpg); } .portrait .slide[pn="LIGA"] .slide_number_2 .center_image img{ height:100vw; width:auto; } .portrait .slide[pn="LIGA"] .slide_number_2 .center_image video{ height:100vw; width:300%; } .portrait .slide[pn="LIGA"] .slide_number_2 .center_image .fullscreen-bg{ height:100vw !important; } @media screen and (max-width: 1024px) { .slide[pn="LIGA"] .slide_number_2 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3847-min-683x1024.jpg); } }
.slide[pn="LIGA"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A4860-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="LIGA"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A4860-min-683x1024.jpg); } }
.slide[pn="LIGA"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3893-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="LIGA"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3893-min-683x1024.jpg); } }
.slide[pn="LIGA"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3689-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="LIGA"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3689-min-683x1024.jpg); } }
.slide[pn="LIGA"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/DSC_3334-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="LIGA"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/DSC_3334-min-683x1024.jpg); } }
.slide[pn="LIGA"] .slide_number_5 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3955-min.jpg); }
.slide[pn="LIGA"] .slide_number_6 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3924-min.jpg); } .portrait .slide[pn="LIGA"] .slide_number_6 .center_image img{ height:60vw; width:auto; } .portrait .slide[pn="LIGA"] .slide_number_6 .center_image video{ height:60vw; width:300%; } .portrait .slide[pn="LIGA"] .slide_number_6 .center_image .fullscreen-bg{ height:60vw !important; } @media screen and (max-width: 1024px) { .slide[pn="LIGA"] .slide_number_6 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3924-min-1024x683.jpg); } }
.slide[pn="LIGA"] .slide_number_7 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3979-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="LIGA"] .slide_number_7 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3979-min-683x1024.jpg); } }
.slide[pn="LIGA"] .slide_number_7 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/DSC_3431-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="LIGA"] .slide_number_7 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/DSC_3431-min-683x1024.jpg); } }
.slide[pn="LIGA"] .slide_number_8 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3964_m-min-1.jpg); }
.slide[pn="Gramo"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A6855-web.jpg); } .portrait .slide[pn="Gramo"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A7057-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A6855-web-1024x683.jpg); } .portrait .slide[pn="Gramo"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A7057-min-683x1024.jpg); } }

GRAMO.MX
An eyewear brand inspired by four generations of a family dedicated to vision. It all began in 1898, when owners and founders' Diego and Javier’s great-grandfather opened the first ophthalmology in downtown Mexico City. This project pays homage to the family and to perfection. Gramo lenses are handcrafted in Japan, Fukui prefecture. For their identity, we drew a logo inspired by the years of modern Mexico when the family’s history flourished. From the logo, an isotype was derived that represents a pair of glasses, its design ensures perfect reproduction in tiny sizes. In contrast to the logo’s nostalgia, family archive photos and the brand’s main elements, we used a contemporary typeface, bringing the project to the present.

.slide[pn="Gramo"] .slide_number_0 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A7094-min.jpg); } .portrait .slide[pn="Gramo"] .slide_number_0 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A7094-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_0 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A7094-min-1024x683.jpg); } .portrait .slide[pn="Gramo"] .slide_number_0 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A7094-mobil-684x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_0 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7079-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_0 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7079-min-682x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_1 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A7167-web.jpg); }
.slide[pn="Gramo"] .slide_number_2 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6778_MOCKUP-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_2 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6778_MOCKUP-min-683x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6879-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6879-min-683x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_3 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7006-min.jpg); }
.slide[pn="Gramo"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6998-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6998-min-683x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A6934_MOCKUP-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A6934_MOCKUP-min-683x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6973-min.jpg); } .portrait .slide[pn="Gramo"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A6973-Mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6973-min-683x1024.jpg); } .portrait .slide[pn="Gramo"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A6973-Mobil-684x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6946-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6946-min-683x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_6 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7227-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_6 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7227-min-683x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_6 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A6902-min.jpg); } .portrait .slide[pn="Gramo"] .slide_number_6 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A6902-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_6 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A6902-min-1024x683.jpg); } .portrait .slide[pn="Gramo"] .slide_number_6 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A6902-mobil-684x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_7 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6919-min.jpg); } .portrait .slide[pn="Gramo"] .slide_number_7 .center_image img{ height:100vw; width:auto; } .portrait .slide[pn="Gramo"] .slide_number_7 .center_image video{ height:100vw; width:300%; } .portrait .slide[pn="Gramo"] .slide_number_7 .center_image .fullscreen-bg{ height:100vw !important; } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_7 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6919-min-683x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_8 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7209-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_8 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7209-min-683x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_8 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A6910-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_8 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A6910-min-683x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_9 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7213-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_9 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7213-min-683x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_9 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7239-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_9 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7239-min-683x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_10 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6863-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_10 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6863-min-683x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_10 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7156-min.jpg); } .portrait .slide[pn="Gramo"] .slide_number_10 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A7156-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_10 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7156-min-683x1024.jpg); } .portrait .slide[pn="Gramo"] .slide_number_10 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A7156-mobil-684x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_11 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7179-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_11 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7179-min-683x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_11 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7248_MOCKUP-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_11 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7248_MOCKUP-min-751x1024.jpg); } }
.slide[pn="Gramo"] .slide_number_12 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7014-min.jpg); } .portrait .slide[pn="Gramo"] .slide_number_12 .center_image img{ height:170vw; width:auto; } .portrait .slide[pn="Gramo"] .slide_number_12 .center_image video{ height:170vw; width:300%; } .portrait .slide[pn="Gramo"] .slide_number_12 .center_image .fullscreen-bg{ height:170vw !important; } @media screen and (max-width: 1024px) { .slide[pn="Gramo"] .slide_number_12 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A7014-min-683x1024.jpg); } }
.slide[pn="OJO DE TIGRE"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_9908-3-min.jpg); } .portrait .slide[pn="OJO DE TIGRE"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6069-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="OJO DE TIGRE"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_9908-3-min-1024x683.jpg); } .portrait .slide[pn="OJO DE TIGRE"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6069-min-683x1024.jpg); } }

El diseño de la marca de este ensamble fue pensado para que la etiqueta jugara un papel funcional y de neutralidad en contraste con su emblemática botella estilizada y texturizada. Para el logotipo dibujamos una tipografía poderosa, filosa y elegante al mismo tiempo, y diseñamos un símbolo geométrico de connotaciones místicas que representa el ojo del Tigre. Esta marca ha llevado su imagen más allá de las fronteras del mezcal, creando accesorios y productos textiles como parte de su colección.

.slide[pn="OJO DE TIGRE"] .slide_number_0 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_9923-min.jpg); }
.slide[pn="OJO DE TIGRE"] .slide_number_1 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6079-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="OJO DE TIGRE"] .slide_number_1 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A6079-min-683x1024.jpg); } }
.slide[pn="OJO DE TIGRE"] .slide_number_1 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/Copia-de-DSC_9913-2-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="OJO DE TIGRE"] .slide_number_1 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/Copia-de-DSC_9913-2-min-683x1024.jpg); } }
.slide[pn="OJO DE TIGRE"] .slide_number_2 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_8696-min.jpg); }
.slide[pn="OJO DE TIGRE"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_9985-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="OJO DE TIGRE"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_9985-min-683x1024.jpg); } }
.slide[pn="OJO DE TIGRE"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_9475-min.jpg); } .portrait .slide[pn="OJO DE TIGRE"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_9475-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="OJO DE TIGRE"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_9475-min-1024x683.jpg); } .portrait .slide[pn="OJO DE TIGRE"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_9475-mobil-684x1024.jpg); } }
.slide[pn="OJO DE TIGRE"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_8769-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="OJO DE TIGRE"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_8769-min-683x1024.jpg); } }
.slide[pn="OJO DE TIGRE"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_8763-min.jpg); } .portrait .slide[pn="OJO DE TIGRE"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_8763-Mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="OJO DE TIGRE"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_8763-min-1024x683.jpg); } .portrait .slide[pn="OJO DE TIGRE"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_8763-Mobil-684x1024.jpg); } }
.slide[pn="OJO DE TIGRE"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_9471-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="OJO DE TIGRE"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_9471-min-683x1024.jpg); } }
.slide[pn="OJO DE TIGRE"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_8766-copia-min.jpg); } @media screen and (max-width: 1024px) { .slide[pn="OJO DE TIGRE"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_8766-copia-min-683x1024.jpg); } }
.slide[pn="MMAC"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3724-web.jpg); } .portrait .slide[pn="MMAC"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3846_web.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MMAC"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3724-web-1024x683.jpg); } .portrait .slide[pn="MMAC"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3846_web-1024x683.jpg); } }

MMACJUANSORIANO.ORG

We designed a custom sans-serif display typeface for the MMAC museum, inspired by the features from its architecture. We have concretely referenced the museum's windows and openings drawn on large-scale planes, a gesture that was repeated in the typeface by making cuts and holes in allusion to the positive-negative, interior-exterior and window-landscape spaces.

The MMAC's graphic system is entirely based in typography, and is complemented by wayfinding iconography, color codes and dynamic and expressive information grids.

.slide[pn="MMAC"] .slide_number_0 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3720-copia.jpg); } .portrait .slide[pn="MMAC"] .slide_number_0 .center_image img{ height:170vw; width:auto; } .portrait .slide[pn="MMAC"] .slide_number_0 .center_image video{ height:170vw; width:300%; } .portrait .slide[pn="MMAC"] .slide_number_0 .center_image .fullscreen-bg{ height:170vw !important; } @media screen and (max-width: 1024px) { .slide[pn="MMAC"] .slide_number_0 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3720-copia-730x1024.jpg); } }
.slide[pn="MMAC"] .slide_number_1 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3718-copia.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MMAC"] .slide_number_1 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3718-copia-683x1024.jpg); } }
.slide[pn="MMAC"] .slide_number_1 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/e2643874921539.5c3f602fa1a01.png); } .portrait .slide[pn="MMAC"] .slide_number_1 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/e2643874921539.5c3f602fa1a01-Mobil-scaled.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MMAC"] .slide_number_1 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/e2643874921539.5c3f602fa1a01-872x1024.png); } .portrait .slide[pn="MMAC"] .slide_number_1 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/e2643874921539.5c3f602fa1a01-Mobil-872x1024.jpg); } }
.slide[pn="MMAC"] .slide_number_2 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3724-copia.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MMAC"] .slide_number_2 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3724-copia-683x1024.jpg); } }
.slide[pn="MMAC"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3482-copia.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MMAC"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3482-copia-683x1024.jpg); } }
.slide[pn="MMAC"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3686-copia.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MMAC"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3686-copia-683x1024.jpg); } }
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.slide[pn="MMAC"] .slide_number_4 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/35-web.jpg); }
.slide[pn="MMAC"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3824-copia.jpg); } .portrait .slide[pn="MMAC"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3749-Mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MMAC"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3824-copia-1024x683.jpg); } .portrait .slide[pn="MMAC"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3749-Mobil-684x1024.jpg); } }
.slide[pn="MMAC"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3749-copia.jpg); } .portrait .slide[pn="MMAC"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3821-copia.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MMAC"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3749-copia-1024x683.jpg); } .portrait .slide[pn="MMAC"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3821-copia-683x1024.jpg); } }
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.slide[pn="MMAC"] .slide_number_10 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3806-copia.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MMAC"] .slide_number_10 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3806-copia-683x1024.jpg); } }
.slide[pn="MMAC"] .slide_number_10 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3798-copia.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MMAC"] .slide_number_10 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3798-copia-683x1024.jpg); } }
.slide[pn="MMAC"] .slide_number_11 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3828-copia.jpg); }
.slide[pn="MMAC"] .slide_number_12 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/20190115191452_37.jpg); }
.slide[pn="MMAC"] .slide_number_13 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3846-copia.jpg); } .portrait .slide[pn="MMAC"] .slide_number_13 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3846-Mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MMAC"] .slide_number_13 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3846-copia-1024x683.jpg); } .portrait .slide[pn="MMAC"] .slide_number_13 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3846-Mobil-684x1024.jpg); } }
.slide[pn="MMAC"] .slide_number_13 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3743-copia.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MMAC"] .slide_number_13 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/09/G07A3743-copia-683x1024.jpg); } }
.slide[pn="CONG"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_1775-copia.jpg); } .portrait .slide[pn="CONG"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_1769-copia.jpg); } @media screen and (max-width: 1024px) { .slide[pn="CONG"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_1775-copia-1024x683.jpg); } .portrait .slide[pn="CONG"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_1769-copia-683x1024.jpg); } }

A project born and developed in S.A. CONG is a ceramic replica of a popular toy of unknown origin. More merchandise followed the piece: sweatshirts, shirts, hats, bags and pins, all starring the black gorilla emblem. Object, graphic, and fashion design all come together in this home project, which aims to continue extending its product line.

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.slide[pn="CONG"] .slide_number_0 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_1805-copia.jpg); } .portrait .slide[pn="CONG"] .slide_number_0 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_1805-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="CONG"] .slide_number_0 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_1805-copia-1024x683.jpg); } .portrait .slide[pn="CONG"] .slide_number_0 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_1805-mobil-684x1024.jpg); } }
.slide[pn="CONG"] .slide_number_1 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_1894-copia.jpg); } .portrait .slide[pn="CONG"] .slide_number_1 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_1894-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="CONG"] .slide_number_1 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_1894-copia-683x1024.jpg); } .portrait .slide[pn="CONG"] .slide_number_1 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_1894-mobil-684x1024.jpg); } }
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.slide[pn="CONG"] .slide_number_2 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_1623-copia.jpg); }
.slide[pn="CONG"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_1724-copia.jpg); } .portrait .slide[pn="CONG"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_1724-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="CONG"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_1724-copia-1024x683.jpg); } .portrait .slide[pn="CONG"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_1724-mobil-684x1024.jpg); } }
.slide[pn="CONG"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_0647-copia.jpg); } @media screen and (max-width: 1024px) { .slide[pn="CONG"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_0647-copia-819x1024.jpg); } }
.slide[pn="CONG"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_1340-2-2-copia.jpg); } @media screen and (max-width: 1024px) { .slide[pn="CONG"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_1340-2-2-copia-683x1024.jpg); } }
.slide[pn="CONG"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_1617-copia.jpg); } @media screen and (max-width: 1024px) { .slide[pn="CONG"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_1617-copia-683x1024.jpg); } }
.slide[pn="CONG"] .slide_number_5 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_0821-copia.jpg); } .portrait .slide[pn="CONG"] .slide_number_5 .center_image img{ height:170vw; width:auto; } .portrait .slide[pn="CONG"] .slide_number_5 .center_image video{ height:170vw; width:300%; } .portrait .slide[pn="CONG"] .slide_number_5 .center_image .fullscreen-bg{ height:170vw !important; } @media screen and (max-width: 1024px) { .slide[pn="CONG"] .slide_number_5 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_0821-copia-819x1024.jpg); } }
.slide[pn="CONG"] .slide_number_6 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_0921-2-copia.jpg); } .portrait .slide[pn="CONG"] .slide_number_6 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_0921-2-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="CONG"] .slide_number_6 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_0921-2-copia-1024x683.jpg); } .portrait .slide[pn="CONG"] .slide_number_6 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_0921-2-mobil-684x1024.jpg); } }
.slide[pn="CONG"] .slide_number_6 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_1556-copia.jpg); } @media screen and (max-width: 1024px) { .slide[pn="CONG"] .slide_number_6 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_1556-copia-683x1024.jpg); } }
.slide[pn="CONG"] .slide_number_7 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_0496-copia.jpg); } @media screen and (max-width: 1024px) { .slide[pn="CONG"] .slide_number_7 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_0496-copia-819x1024.jpg); } }
.slide[pn="CONG"] .slide_number_7 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_1461-copia.jpg); } @media screen and (max-width: 1024px) { .slide[pn="CONG"] .slide_number_7 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/DSC_1461-copia-683x1024.jpg); } }
.slide[pn="VOCABULARY"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A9427-copia.jpg); } .portrait .slide[pn="VOCABULARY"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A8933-copia.jpg); } @media screen and (max-width: 1024px) { .slide[pn="VOCABULARY"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A9427-copia-1024x683.jpg); } .portrait .slide[pn="VOCABULARY"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A8933-copia-683x1024.jpg); } }

Editorial design for visual artist, Stefan Brüggemann’s book, where he presents his entire body of work and the different series that compose it. The graphic language was developed in analogy with the recurrent visual resources in the artist's work, using typographic system as a sign of identity.

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.slide[pn="VOCABULARY"] .slide_number_1 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A9429-copia.jpg); } @media screen and (max-width: 1024px) { .slide[pn="VOCABULARY"] .slide_number_1 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A9429-copia-683x1024.jpg); } }
.slide[pn="VOCABULARY"] .slide_number_2 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A9527-copia.jpg); } .portrait .slide[pn="VOCABULARY"] .slide_number_2 .center_image img{ height:100vw; width:auto; } .portrait .slide[pn="VOCABULARY"] .slide_number_2 .center_image video{ height:100vw; width:300%; } .portrait .slide[pn="VOCABULARY"] .slide_number_2 .center_image .fullscreen-bg{ height:100vw !important; } @media screen and (max-width: 1024px) { .slide[pn="VOCABULARY"] .slide_number_2 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A9527-copia-1024x683.jpg); } }
.slide[pn="VOCABULARY"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A9265-copia.jpg); } .portrait .slide[pn="VOCABULARY"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A9265-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="VOCABULARY"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A9265-copia-1024x683.jpg); } .portrait .slide[pn="VOCABULARY"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A9265-mobil-684x1024.jpg); } }
.slide[pn="VOCABULARY"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A9010-copia.jpg); } .portrait .slide[pn="VOCABULARY"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A9010-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="VOCABULARY"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A9010-copia-1024x683.jpg); } .portrait .slide[pn="VOCABULARY"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A9010-mobil-684x1024.jpg); } }
.slide[pn="VOCABULARY"] .slide_number_4 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A8247-copia.jpg); } .portrait .slide[pn="VOCABULARY"] .slide_number_4 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A8247-mobil.jpg); } @media screen and (max-width: 1024px) { .portrait .slide[pn="VOCABULARY"] .slide_number_4 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A8247-mobil-684x1024.jpg); } }
.slide[pn="VOCABULARY"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A9402-copia.jpg); } @media screen and (max-width: 1024px) { .slide[pn="VOCABULARY"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A9402-copia-683x1024.jpg); } }
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.slide[pn="VOCABULARY"] .slide_number_6 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A9182-copia.jpg); } .portrait .slide[pn="VOCABULARY"] .slide_number_6 .center_image img{ height:100vw; width:auto; } .portrait .slide[pn="VOCABULARY"] .slide_number_6 .center_image video{ height:100vw; width:300%; } .portrait .slide[pn="VOCABULARY"] .slide_number_6 .center_image .fullscreen-bg{ height:100vw !important; } @media screen and (max-width: 1024px) { .slide[pn="VOCABULARY"] .slide_number_6 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A9182-copia-1024x683.jpg); } }
.slide[pn="VOCABULARY"] .slide_number_7 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A9003-copia.jpg); } @media screen and (max-width: 1024px) { .slide[pn="VOCABULARY"] .slide_number_7 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A9003-copia-683x1024.jpg); } }
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.slide[pn="VOCABULARY"] .slide_number_9 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A8965-copia.jpg); } @media screen and (max-width: 1024px) { .slide[pn="VOCABULARY"] .slide_number_9 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A8965-copia-683x1024.jpg); } }
.slide[pn="VIGAS DE ARTEAGA"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/VA_10.jpg); } .portrait .slide[pn="VIGAS DE ARTEAGA"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/VA_10.jpg); } @media screen and (max-width: 1024px) { .slide[pn="VIGAS DE ARTEAGA"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/VA_10-1024x683.jpg); } .portrait .slide[pn="VIGAS DE ARTEAGA"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/VA_10-1024x683.jpg); } }

Vigas de Arteaga is a family-run business that produces apples in Arteaga, in the state of Coahuila, Mexico, since 1935. SA was commissioned to create the brand identity of its Apple Cider Vinegar and Hard Sider. Inspired by the product’s heritage and origin, we created an identity with a classic structure and features, honoring the product’s rich history. The typographical elements and the monogram, reference the historical moment of their origin, brought to the present in a clean, clear and neat way.

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.slide[pn="VIGAS DE ARTEAGA"] .slide_number_1 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/VA_13-web.jpg); } @media screen and (max-width: 1024px) { .slide[pn="VIGAS DE ARTEAGA"] .slide_number_1 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/VA_13-web-764x1024.jpg); } }
.slide[pn="VIGAS DE ARTEAGA"] .slide_number_1 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/VA_13.jpg); } @media screen and (max-width: 1024px) { .slide[pn="VIGAS DE ARTEAGA"] .slide_number_1 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/VA_13-764x1024.jpg); } }
.slide[pn="VIGAS DE ARTEAGA"] .slide_number_2 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/VA_14.jpg); } .portrait .slide[pn="VIGAS DE ARTEAGA"] .slide_number_2 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/VA_11-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="VIGAS DE ARTEAGA"] .slide_number_2 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/VA_14-1024x577.jpg); } .portrait .slide[pn="VIGAS DE ARTEAGA"] .slide_number_2 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/VA_11-mobil-684x1024.jpg); } }
.slide[pn="VIGAS DE ARTEAGA"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/VA_7.jpg); } @media screen and (max-width: 1024px) { .slide[pn="VIGAS DE ARTEAGA"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/VA_7-764x1024.jpg); } }
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.slide[pn="VIGAS DE ARTEAGA"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/VA_10-web-1.jpg); } @media screen and (max-width: 1024px) { .slide[pn="VIGAS DE ARTEAGA"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/VA_10-web-1-764x1024.jpg); } }
.slide[pn="VIGAS DE ARTEAGA"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/VA_16.jpg); } .portrait .slide[pn="VIGAS DE ARTEAGA"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/VA_10-web.jpg); } @media screen and (max-width: 1024px) { .slide[pn="VIGAS DE ARTEAGA"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/VA_16-764x1024.jpg); } .portrait .slide[pn="VIGAS DE ARTEAGA"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/VA_10-web-684x1024.jpg); } }
.slide[pn="VIGAS DE ARTEAGA"] .slide_number_5 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/VA_11.jpg); } .portrait .slide[pn="VIGAS DE ARTEAGA"] .slide_number_5 .center_image img{ height:170vw; width:auto; } .portrait .slide[pn="VIGAS DE ARTEAGA"] .slide_number_5 .center_image video{ height:170vw; width:300%; } .portrait .slide[pn="VIGAS DE ARTEAGA"] .slide_number_5 .center_image .fullscreen-bg{ height:170vw !important; } @media screen and (max-width: 1024px) { .slide[pn="VIGAS DE ARTEAGA"] .slide_number_5 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/VA_11-1024x683.jpg); } }
.slide[pn="VIGAS DE ARTEAGA"] .slide_number_6 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/VA_9.jpg); } .portrait .slide[pn="VIGAS DE ARTEAGA"] .slide_number_6 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A0156-Mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="VIGAS DE ARTEAGA"] .slide_number_6 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/VA_9-1024x660.jpg); } .portrait .slide[pn="VIGAS DE ARTEAGA"] .slide_number_6 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A0156-Mobil-684x1024.jpg); } }
.slide[pn="VIGAS DE ARTEAGA"] .slide_number_6 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/VA_5.jpg); } .portrait .slide[pn="VIGAS DE ARTEAGA"] .slide_number_6 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A0007-copia-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="VIGAS DE ARTEAGA"] .slide_number_6 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/VA_5-1024x618.jpg); } .portrait .slide[pn="VIGAS DE ARTEAGA"] .slide_number_6 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/G07A0007-copia-mobil-684x1024.jpg); } }
.slide[pn="VIGAS DE ARTEAGA"] .slide_number_7 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/VA_6.jpg); } .portrait .slide[pn="VIGAS DE ARTEAGA"] .slide_number_7 .center_image img{ height:170vw; width:auto; } .portrait .slide[pn="VIGAS DE ARTEAGA"] .slide_number_7 .center_image video{ height:170vw; width:300%; } .portrait .slide[pn="VIGAS DE ARTEAGA"] .slide_number_7 .center_image .fullscreen-bg{ height:170vw !important; } @media screen and (max-width: 1024px) { .slide[pn="VIGAS DE ARTEAGA"] .slide_number_7 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/VA_6-1024x852.jpg); } }
.slide[pn="La Tempestad"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-12-2-copia.jpg); } .portrait .slide[pn="La Tempestad"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-12-2-copia.jpg); } @media screen and (max-width: 1024px) { .slide[pn="La Tempestad"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-12-2-copia-1024x683.jpg); } .portrait .slide[pn="La Tempestad"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-12-2-copia-1024x683.jpg); } }

LATEMPESTAD.MX

The emblematic art magazine, La Tepestad, just turned 20 years old in 2018 and commissioned S.A. to develop their new graphic identity and editorial design. After exploring and analizing the publication’s graphic and editorial evolution throughout the years, we created a graphic identity to help La Tempestad have a more expressive and strong presence around ibero-america’s editorial, cultural and contemporary art contexts.
The new logotype has a classic inspiration, but with contemporary features, and was designed to have a solid and strong presence, keeping its sensibility and sofistication. In addition, the graphic system and editorial design play along a dynamic grid, which allows to break the structure and gives the different elements a sense of freedom, in order for them to appear in a more expressive an propositive way. The goal was to give La Tempestad not just one updated and strong image, but a tool so that the editorial design was not only form, but also content.

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.slide[pn="La Tempestad"] .slide_number_1 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-27-2-copia.jpg); }
.slide[pn="La Tempestad"] .slide_number_2 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-13-2-copia.jpg); } @media screen and (max-width: 1024px) { .slide[pn="La Tempestad"] .slide_number_2 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-13-2-copia-683x1024.jpg); } }
.slide[pn="La Tempestad"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-14-2-copia.jpg); } .portrait .slide[pn="La Tempestad"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-14-2-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="La Tempestad"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-14-2-copia-1024x683.jpg); } .portrait .slide[pn="La Tempestad"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-14-2-mobil-684x1024.jpg); } }
.slide[pn="La Tempestad"] .slide_number_3 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-10-2-copia.jpg); }
.slide[pn="La Tempestad"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-19-2-copia.jpg); } .portrait .slide[pn="La Tempestad"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-11-2-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="La Tempestad"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-19-2-copia-1024x683.jpg); } .portrait .slide[pn="La Tempestad"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-11-2-mobil-684x1024.jpg); } }
.slide[pn="La Tempestad"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-15-2-copia.jpg); } @media screen and (max-width: 1024px) { .slide[pn="La Tempestad"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-15-2-copia-683x1024.jpg); } }
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.slide[pn="La Tempestad"] .slide_number_6 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-26-web.jpg); }
.slide[pn="La Tempestad"] .slide_number_7 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-22-2-copia.jpg); } .portrait .slide[pn="La Tempestad"] .slide_number_7 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-22-2-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="La Tempestad"] .slide_number_7 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-22-2-copia-1024x683.jpg); } .portrait .slide[pn="La Tempestad"] .slide_number_7 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-22-2-mobil-684x1024.jpg); } }
.slide[pn="La Tempestad"] .slide_number_7 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-9-copia.jpg); } .portrait .slide[pn="La Tempestad"] .slide_number_7 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-9-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="La Tempestad"] .slide_number_7 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-9-copia-1024x683.jpg); } .portrait .slide[pn="La Tempestad"] .slide_number_7 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-9-mobil-684x1024.jpg); } }
.slide[pn="La Tempestad"] .slide_number_8 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-6-copia.jpg); } .portrait .slide[pn="La Tempestad"] .slide_number_8 .center_image img{ height:170vw; width:auto; } .portrait .slide[pn="La Tempestad"] .slide_number_8 .center_image video{ height:170vw; width:300%; } .portrait .slide[pn="La Tempestad"] .slide_number_8 .center_image .fullscreen-bg{ height:170vw !important; } @media screen and (max-width: 1024px) { .slide[pn="La Tempestad"] .slide_number_8 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-6-copia-1024x683.jpg); } }
.slide[pn="La Tempestad"] .slide_number_9 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-8-copia.jpg); } .portrait .slide[pn="La Tempestad"] .slide_number_9 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-8-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="La Tempestad"] .slide_number_9 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-8-copia-1024x683.jpg); } .portrait .slide[pn="La Tempestad"] .slide_number_9 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-8-mobil-684x1024.jpg); } }
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.slide[pn="La Tempestad"] .slide_number_10 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-16-2-copia.jpg); }
.slide[pn="La Tempestad"] .slide_number_11 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-25-2-copia.jpg); } .portrait .slide[pn="La Tempestad"] .slide_number_11 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-23-2-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="La Tempestad"] .slide_number_11 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-25-2-copia-1024x683.jpg); } .portrait .slide[pn="La Tempestad"] .slide_number_11 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-23-2-mobil-684x1024.jpg); } }
.slide[pn="La Tempestad"] .slide_number_11 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-18-2-copia.jpg); } .portrait .slide[pn="La Tempestad"] .slide_number_11 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-18-2-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="La Tempestad"] .slide_number_11 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-18-2-copia-1024x683.jpg); } .portrait .slide[pn="La Tempestad"] .slide_number_11 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/LA_TEMPESTAD_BY_SA_-18-2-mobil-684x1024.jpg); } }
.slide[pn="MOB"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_3366-copia.jpg); } .portrait .slide[pn="MOB"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/Bolsa_mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MOB"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_3366-copia-1024x683.jpg); } .portrait .slide[pn="MOB"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/Bolsa_mobil-683x1024.jpg); } }

Mob is a furniture and interior design studio based in Mexico City. We were commissioned to design the studio's new visual identity, generating a neutral, contemporary language with clean, firm gestures, while maintaining expressive elements that convey the brand's essence and emphasize its principles of design, quality and international projection. Inspired by the Basis typeface family, Mob's graphic language is based on the layout's structure applied in most printed and digital elements. Its textures and color accents were inspired by recurrent industrial design materials such as wood, marble and stones, creating a vivid and dynamic contrast.

.slide[pn="MOB"] .slide_number_0 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MOB_Slides_logo.jpg); }
.slide[pn="MOB"] .slide_number_1 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_3132-copia.jpg); } .portrait .slide[pn="MOB"] .slide_number_1 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_3132-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MOB"] .slide_number_1 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_3132-copia-1024x683.jpg); } .portrait .slide[pn="MOB"] .slide_number_1 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_3132-mobil-684x1024.jpg); } }
.slide[pn="MOB"] .slide_number_1 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_3174-copia.jpg); } .portrait .slide[pn="MOB"] .slide_number_1 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_3174-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MOB"] .slide_number_1 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_3174-copia-1024x683.jpg); } .portrait .slide[pn="MOB"] .slide_number_1 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_3174-mobil-684x1024.jpg); } }
.slide[pn="MOB"] .slide_number_2 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_3243_BN-copia.jpg); }
.slide[pn="MOB"] .slide_number_3 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_3357-copia.jpg); }
.slide[pn="MOB"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/Txt_Rosa.jpg); } .portrait .slide[pn="MOB"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/Txt_Rosa-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MOB"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/Txt_Rosa-1024x1024.jpg); } .portrait .slide[pn="MOB"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/Txt_Rosa-mobil-684x1024.jpg); } }
.slide[pn="MOB"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_3148-copia.jpg); } .portrait .slide[pn="MOB"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_3148-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MOB"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_3148-copia-1024x683.jpg); } .portrait .slide[pn="MOB"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_3148-mobil-684x1024.jpg); } }
.slide[pn="MOB"] .slide_number_5 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_3233-copia.jpg); }
.slide[pn="MOB"] .slide_number_6 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_3362-copia.jpg); }
.slide[pn="MOB"] .slide_number_7 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_3429-scaled.jpg); } .portrait .slide[pn="MOB"] .slide_number_7 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_3429-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MOB"] .slide_number_7 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_3429-1024x683.jpg); } .portrait .slide[pn="MOB"] .slide_number_7 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_3429-mobil-684x1024.jpg); } }
.slide[pn="MOB"] .slide_number_7 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/Txt_Amarillo.jpg); } .portrait .slide[pn="MOB"] .slide_number_7 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/Txt_Amarillo-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MOB"] .slide_number_7 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/Txt_Amarillo-1024x1024.jpg); } .portrait .slide[pn="MOB"] .slide_number_7 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/Txt_Amarillo-mobil-684x1024.jpg); } }
.slide[pn="MOB"] .slide_number_8 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/Txt_Verde.jpg); } .portrait .slide[pn="MOB"] .slide_number_8 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/Txt_Verde-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MOB"] .slide_number_8 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/Txt_Verde-1024x1024.jpg); } .portrait .slide[pn="MOB"] .slide_number_8 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/Txt_Verde-mobil-684x1024.jpg); } }
.slide[pn="MOB"] .slide_number_8 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_3250_BN-copia.jpg); } .portrait .slide[pn="MOB"] .slide_number_8 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_3250_BN-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MOB"] .slide_number_8 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_3250_BN-copia-1024x683.jpg); } .portrait .slide[pn="MOB"] .slide_number_8 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_3250_BN-mobil-684x1024.jpg); } }
.slide[pn="MOB"] .slide_number_9 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/20180615115136_MOB_Slides_logo_web-scaled.jpg); }
.slide[pn="MOB"] .slide_number_10 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/Sello_Tagline-scaled.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MOB"] .slide_number_10 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/Sello_Tagline-1024x683.jpg); } }
.slide[pn="MOB"] .slide_number_10 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_3399-copia.jpg); } .portrait .slide[pn="MOB"] .slide_number_10 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_3399-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="MOB"] .slide_number_10 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_3399-copia-1024x683.jpg); } .portrait .slide[pn="MOB"] .slide_number_10 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_3399-mobil-684x1024.jpg); } }
.slide[pn="Mezcal Campante"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/f705eb57666791.59dea94548607.jpg); } .portrait .slide[pn="Mezcal Campante"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/d7103f57666791.59de966c4c16d.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Mezcal Campante"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/f705eb57666791.59dea94548607-1024x683.jpg); } .portrait .slide[pn="Mezcal Campante"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/d7103f57666791.59de966c4c16d-1024x683.jpg); } }

With an authentic character, Mezcal Campante's packaging aims to emphasize the artisan essence of the product with an austere visual language based on handmade typographic gestures and a paper wrapping inspired by traditional rudimentary packaging.

.slide[pn="Mezcal Campante"] .slide_number_0 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/edfee057666791.59de9dda575ba.jpg); } .portrait .slide[pn="Mezcal Campante"] .slide_number_0 .center_image img{ height:106vw; width:auto; } .portrait .slide[pn="Mezcal Campante"] .slide_number_0 .center_image video{ height:106vw; width:300%; } .portrait .slide[pn="Mezcal Campante"] .slide_number_0 .center_image .fullscreen-bg{ height:106vw !important; } @media screen and (max-width: 1024px) { .slide[pn="Mezcal Campante"] .slide_number_0 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/edfee057666791.59de9dda575ba-1024x683.jpg); } }
.slide[pn="Mezcal Campante"] .slide_number_1 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/037c4457666791.59deb41cd04ae.jpg); } .portrait .slide[pn="Mezcal Campante"] .slide_number_1 .center_image img{ height:170vw; width:auto; } .portrait .slide[pn="Mezcal Campante"] .slide_number_1 .center_image video{ height:170vw; width:300%; } .portrait .slide[pn="Mezcal Campante"] .slide_number_1 .center_image .fullscreen-bg{ height:170vw !important; } @media screen and (max-width: 1024px) { .slide[pn="Mezcal Campante"] .slide_number_1 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/037c4457666791.59deb41cd04ae-1024x683.jpg); } }
.slide[pn="Mezcal Campante"] .slide_number_2 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/9647f457666791.59de966c4cea5.jpg); } .portrait .slide[pn="Mezcal Campante"] .slide_number_2 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/9647f457666791.59de966c4cea5-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Mezcal Campante"] .slide_number_2 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/9647f457666791.59de966c4cea5-1024x683.jpg); } .portrait .slide[pn="Mezcal Campante"] .slide_number_2 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/9647f457666791.59de966c4cea5-mobil-684x1024.jpg); } }
.slide[pn="Mezcal Campante"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/661f9f57666791.59de966c4b12d.jpg); } .portrait .slide[pn="Mezcal Campante"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/661f9f57666791.59de966c4b12d-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Mezcal Campante"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/661f9f57666791.59de966c4b12d-1024x683.jpg); } .portrait .slide[pn="Mezcal Campante"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/661f9f57666791.59de966c4b12d-mobil-684x1024.jpg); } }
.slide[pn="Mezcal Campante"] .slide_number_3 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/d7103f57666791.59de966c4c16d.jpg); }
.slide[pn="Mezcal Campante"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/46376a57666791.59deb41ccff20.jpg); } .portrait .slide[pn="Mezcal Campante"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/46376a57666791.59deb41ccff20-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Mezcal Campante"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/46376a57666791.59deb41ccff20-1024x683.jpg); } .portrait .slide[pn="Mezcal Campante"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/46376a57666791.59deb41ccff20-mobil-684x1024.jpg); } }
.slide[pn="Mezcal Campante"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/ffe4a257666791.59deb41cd0aab.jpg); } .portrait .slide[pn="Mezcal Campante"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/ffe4a257666791.59deb41cd0aab-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Mezcal Campante"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/ffe4a257666791.59deb41cd0aab-1024x683.jpg); } .portrait .slide[pn="Mezcal Campante"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/ffe4a257666791.59deb41cd0aab-mobil-684x1024.jpg); } }
.slide[pn="Mezcal Campante"] .slide_number_5 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/76b9fa57666791.59dea94548b08.jpg); }
.slide[pn="Cerveza Cucapá"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_8333.jpg); } .portrait .slide[pn="Cerveza Cucapá"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_8333.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Cerveza Cucapá"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_8333-1024x683.jpg); } .portrait .slide[pn="Cerveza Cucapá"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/MG_8333-1024x683.jpg); } }

Fifteen years after it was founded, the Baja-Californian brewery Cucapá decided to create a new style of beer, which preserved its crafted character and taste but remained friendly and appealing to new consumers. The brewery commissioned S. A. to update its institutional image and develop the branding for this new style: Cucapá Amber Ale. In contrast to the rest of the brand’s portfolio, its visual identity refers to the simplicity and strength of color and typography, emphasized by the brand’s characteristic diagonal line. The new logo represents an evolution of the original one, brought to the present.

.slide[pn="Cerveza Cucapá"] .slide_number_0 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/94bc6356327121.59a98f37a978e.jpg); }
.slide[pn="Cerveza Cucapá"] .slide_number_1 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/8b97ec56327121.59a99bd3e4510.jpg); }
.slide[pn="Cerveza Cucapá"] .slide_number_2 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/70f78956327121.59a99f5cdd39b.jpg); }
.slide[pn="Cerveza Cucapá"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/32e9c556327121.59a99bd3e3a0b.jpg); } .portrait .slide[pn="Cerveza Cucapá"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/32e9c556327121.59a99bd3e3a0b-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Cerveza Cucapá"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/32e9c556327121.59a99bd3e3a0b-1024x683.jpg); } .portrait .slide[pn="Cerveza Cucapá"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/32e9c556327121.59a99bd3e3a0b-mobil-684x1024.jpg); } }
.slide[pn="Cerveza Cucapá"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/d13fcb56327121.59a99bd3e4145.jpg); } .portrait .slide[pn="Cerveza Cucapá"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/d13fcb56327121.59a99bd3e4145-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Cerveza Cucapá"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/d13fcb56327121.59a99bd3e4145-1024x683.jpg); } .portrait .slide[pn="Cerveza Cucapá"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/d13fcb56327121.59a99bd3e4145-mobil-684x1024.jpg); } }
.slide[pn="Cerveza Cucapá"] .slide_number_4 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/25cb4f56327121.59a9a033d53e3.jpg); }
.slide[pn="Cerveza Cucapá"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/fcc68956327121.59a9a033d69a9.jpg); } .portrait .slide[pn="Cerveza Cucapá"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/fcc68956327121.59a9a033d69a9-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Cerveza Cucapá"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/fcc68956327121.59a9a033d69a9-1024x683.jpg); } .portrait .slide[pn="Cerveza Cucapá"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/fcc68956327121.59a9a033d69a9-mobil-684x1024.jpg); } }
.slide[pn="Cerveza Cucapá"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/7e0f5e56327121.59a9a033d5923.jpg); } .portrait .slide[pn="Cerveza Cucapá"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/7e0f5e56327121.59a9a033d5923-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Cerveza Cucapá"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/7e0f5e56327121.59a9a033d5923-1024x683.jpg); } .portrait .slide[pn="Cerveza Cucapá"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/7e0f5e56327121.59a9a033d5923-mobil-684x1024.jpg); } }
.slide[pn="Cerveza Cucapá"] .slide_number_6 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/8f52af56327121.59a9a033d646b.jpg); } .portrait .slide[pn="Cerveza Cucapá"] .slide_number_6 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/8f52af56327121.59a9a033d646b-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Cerveza Cucapá"] .slide_number_6 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/8f52af56327121.59a9a033d646b-1024x683.jpg); } .portrait .slide[pn="Cerveza Cucapá"] .slide_number_6 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/8f52af56327121.59a9a033d646b-mobil-684x1024.jpg); } }
.slide[pn="Cerveza Cucapá"] .slide_number_6 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/b1438856327121.59a9a033d4eac.jpg); } .portrait .slide[pn="Cerveza Cucapá"] .slide_number_6 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/b1438856327121.59a9a033d4eac-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="Cerveza Cucapá"] .slide_number_6 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/b1438856327121.59a9a033d4eac-1024x683.jpg); } .portrait .slide[pn="Cerveza Cucapá"] .slide_number_6 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/b1438856327121.59a9a033d4eac-mobil-684x1024.jpg); } }
.slide[pn="CHARANÍ"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/IMG_0034.jpg); } .portrait .slide[pn="CHARANÍ"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/IMG_0007.jpg); } @media screen and (max-width: 1024px) { .slide[pn="CHARANÍ"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/IMG_0034-1024x683.jpg); } .portrait .slide[pn="CHARANÍ"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/IMG_0007-1024x683.jpg); } }

Charanda is a sugar cane distillate, typically from the area of Michoacan, Mexico. One of the pioneering, emblematic brands of Charanda commissioned S.A. to design its new product, targetting a new young market, who will be in charge of preserving the drink's centennial tradition. For the bottle's design, we took inspiration from old formats, using smooth lines. The classic reference label emphasizes the use of Ambroise typeface, which, in contrast to the map applied on the glass bottle using a heat-based technique, creates a contemporary and elegant contrast at the same time.

.slide[pn="CHARANÍ"] .slide_number_0 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/logo_caña.jpg); }
.slide[pn="CHARANÍ"] .slide_number_1 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/logo_flat.jpg); }
.slide[pn="CHARANÍ"] .slide_number_2 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/IMG_0044.jpg); } .portrait .slide[pn="CHARANÍ"] .slide_number_2 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/IMG_0044-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="CHARANÍ"] .slide_number_2 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/IMG_0044-1024x683.jpg); } .portrait .slide[pn="CHARANÍ"] .slide_number_2 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/IMG_0044-mobil-684x1024.jpg); } }
.slide[pn="CHARANÍ"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/IMG_0093.jpg); } .portrait .slide[pn="CHARANÍ"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/IMG_0093-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="CHARANÍ"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/IMG_0093-1024x683.jpg); } .portrait .slide[pn="CHARANÍ"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/IMG_0093-mobil-684x1024.jpg); } }
.slide[pn="CHARANÍ"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/IMG_0074.jpg); } .portrait .slide[pn="CHARANÍ"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/IMG_0074-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="CHARANÍ"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/IMG_0074-1024x683.jpg); } .portrait .slide[pn="CHARANÍ"] .slide_number_3 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/IMG_0074-mobil-684x1024.jpg); } }
.slide[pn="CHARANÍ"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/IMG_0021.jpg); } .portrait .slide[pn="CHARANÍ"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/IMG_0021-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="CHARANÍ"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/IMG_0021-1024x683.jpg); } .portrait .slide[pn="CHARANÍ"] .slide_number_3 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/IMG_0021-mobil-684x1024.jpg); } }
.slide[pn="CERVEZA TIJUANA"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_B.jpg); } .portrait .slide[pn="CERVEZA TIJUANA"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_C.jpg); } @media screen and (max-width: 1024px) { .slide[pn="CERVEZA TIJUANA"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_B-1024x683.jpg); } .portrait .slide[pn="CERVEZA TIJUANA"] .main_image .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_C-1024x682.jpg); } }

We developed the new brand identity for Cerveza Tijuana, a local beer brand established in 2000 in the northern border town. Tijuana has been one of the pioneering brands within the artisan brewery scene in northern Mexico. For TJ Beer’s new identity, we created a logo with Gothic inspiration, a classic style found in European brewing culture, complemented with a flag representing Tijuana’s identity and pride. The use of bright colors, patterns and clean structures, resulted in a fresh, vibrant and timeless identity that repositions Cerveza Tijuana on the current map.

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.slide[pn="CERVEZA TIJUANA"] .slide_number_1 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_I.jpg); } .portrait .slide[pn="CERVEZA TIJUANA"] .slide_number_1 .center_image img{ height:170vw; width:auto; } .portrait .slide[pn="CERVEZA TIJUANA"] .slide_number_1 .center_image video{ height:170vw; width:300%; } .portrait .slide[pn="CERVEZA TIJUANA"] .slide_number_1 .center_image .fullscreen-bg{ height:170vw !important; } @media screen and (max-width: 1024px) { .slide[pn="CERVEZA TIJUANA"] .slide_number_1 .center_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_I-1024x683.jpg); } }
.slide[pn="CERVEZA TIJUANA"] .slide_number_2 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_A.jpg); } .portrait .slide[pn="CERVEZA TIJUANA"] .slide_number_2 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_A-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="CERVEZA TIJUANA"] .slide_number_2 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_A-1024x683.jpg); } .portrait .slide[pn="CERVEZA TIJUANA"] .slide_number_2 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_A-mobil-684x1024.jpg); } }
.slide[pn="CERVEZA TIJUANA"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_F.jpg); } .portrait .slide[pn="CERVEZA TIJUANA"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_F-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="CERVEZA TIJUANA"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_F-1024x683.jpg); } .portrait .slide[pn="CERVEZA TIJUANA"] .slide_number_2 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_F-mobil-684x1024.jpg); } }
.slide[pn="CERVEZA TIJUANA"] .slide_number_3 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_H.jpg); }
.slide[pn="CERVEZA TIJUANA"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_D.jpg); } .portrait .slide[pn="CERVEZA TIJUANA"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_D-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="CERVEZA TIJUANA"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_D-1024x683.jpg); } .portrait .slide[pn="CERVEZA TIJUANA"] .slide_number_4 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_D-mobil-684x1024.jpg); } }
.slide[pn="CERVEZA TIJUANA"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_E.jpg); } .portrait .slide[pn="CERVEZA TIJUANA"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_E-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="CERVEZA TIJUANA"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_E-1024x683.jpg); } .portrait .slide[pn="CERVEZA TIJUANA"] .slide_number_4 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_E-mobil-684x1024.jpg); } }
.slide[pn="CERVEZA TIJUANA"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_G.jpg); } .portrait .slide[pn="CERVEZA TIJUANA"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_G-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="CERVEZA TIJUANA"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_G-1024x683.jpg); } .portrait .slide[pn="CERVEZA TIJUANA"] .slide_number_5 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_G-mobil-684x1024.jpg); } }
.slide[pn="CERVEZA TIJUANA"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_M.jpg); } .portrait .slide[pn="CERVEZA TIJUANA"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_M-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="CERVEZA TIJUANA"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_M-1024x683.jpg); } .portrait .slide[pn="CERVEZA TIJUANA"] .slide_number_5 .image_2 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_M-mobil-684x1024.jpg); } }
.slide[pn="CERVEZA TIJUANA"] .slide_number_6 .slide_full_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_K.jpg); }
.slide[pn="CERVEZA TIJUANA"] .slide_number_7 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_L.jpg); } .portrait .slide[pn="CERVEZA TIJUANA"] .slide_number_7 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_L-mobil.jpg); } @media screen and (max-width: 1024px) { .slide[pn="CERVEZA TIJUANA"] .slide_number_7 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_L-1024x683.jpg); } .portrait .slide[pn="CERVEZA TIJUANA"] .slide_number_7 .image_1 .half_image{ background-image:url(https://sociedadanonima.mx/wp-content/uploads/2019/11/TIJUANA_L-mobil-684x1024.jpg); } }
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Nrmal is an alternative music festival and a cultural reference in Mexico City. Our art director, Mauro Bonillo, developed the graphic identity and art direction for its 8th edition in 2017.

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